Create a streamline and engaging web experience
frank green products are unique and useful. Pick up one of their cups or bottles and you can see the level of detail and clever thinking that has gone into making each component and item. Innovation is built into the product experience. Pay for a coffee by simply waving your cup at the checkout for instance.
The product range is highly coveted and the next step was to ensure that the online presence reflected frank green's brand and product experience. Together, we established a set of objectives and to achieve their business goals, which included updating the current branding, clarifying the messaging, user testing and developing a new web app experience.
Three sprints were planned to rapidly test new branding, interaction designs, visual design and complete the development of the application.
- A branding sprint was implemented to define frank green’s personality, brand strategy, core messaging, and tone of voice.
- The design sprint prototyped solutions and interfaces with customer testing in order to create a website framework.
- A development sprint galvanised the new designs to generate a working product.
The team consisted of the following capabilities:
We identified three elements needed for success:
Emphasise the produce features and educate consumers on their benefits
Demonstrate how frank green is creating an impact through a non-disposable way of living
By working closely with the frank green, the IE team quickly developed a prototype to put forward for customer testing.
Connecting with customers
Customer personas and user journeys were developed to better understand how the frank green website could deliver the right messages. Tailoring the experience to these personas gave direction to the user journey, and through live user testing these journeys were tailored for the best experience possible.
Today is a very exciting day for frank green. Partly because of the new website but also because of the celebration of how fantastically we have worked together to achieve an amazing on-time result.Benjamin Young, CEO