We care about the end product.
The digital journey is almost always a complex one, sometimes challenging, often rewarding. No two businesses are exactly the same and the constantly evolving digital landscape can make measuring a great outcome difficult. But some things are universal – like a great customer experience that delivers a real business result.
In a communications environment that is increasingly fragmented by platform, device and media, we’ve pioneered a model we call the Pervasive Customer Experience. A model that’s agnostic to the fragmentation and is, instead, focused on creating a consistent customer experience, wherever that interaction occurs – online, on mobile or through a custom-developed application.
21 January 2011 - posted by Justin Wilden
Pervasive Customer Experience and how Digitally–Focused CMOs are Leading our Revolution
A massive shift is happening, and in 2011 we will witness how the Digital–Focused CMO (dCMO) will replace the specialist digital executive fraternity.
The dCMOs are leading the charge to draft and own a company’s strategic initiatives in the digital landscape. These digerati have lived with ‘always on’ connectivity everyday...
The digital music distribution business model was not solved by a particular file format, definitely not by digital rights management technology, or the shininess of a portable MP3 player. It was PCX, and in particular understanding and defining the behavioural attributes that are coded in music consumption that redefined...
The PCX model is not dependent on super–sized cash reserves. A small start up in San Francisco is also successfully pushing the pervasive model in the word-processing space.
Evernote is an online note service, where a user can store and retrieve notes via both Mac and Windows desktop software, and...
21 January 2011
How does Pervasive Customer Experience differ from User Experience?
The Pervasive Customer Experience extends upon the sound and established methodologies found in user experience design.
Understanding User Experience Design
User experience design derives its origins from the design of products. The evolution of the practice precedes the computing age and can be found in the design of everyday household products...
