The New Economy

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We see the signs
We see the signs

Navigating the digital landscape is a complex business, and knowing where to start looking for answers and guidance can be a feat in itself. Here, we’ve collated our very latest thinking to inspire and inform your digital future.


17th February 2011 - posted by Andrew Hunting

IE’s Work with Lonely Planet Nominated for an AIMIA Award

We’re delighted that our collaboration with Lonely Planet to turn their 1000 Ultimate Experiences book into an iPad app has been nominated for an AIMIA award in the Best Tourism or Travel category. The AIMIA Awards are the longest running and most prestigious awards in the Australian Interactive Media Industry. Entries are judged by a [...]


2nd December 2010 - posted by Andrew Hunting

Mobile: Sencha’s Mobile Application Development Framework

As 2010 draws to a close it’s worth looking back at some of the bigger developments in mobile devices. In terms of hardware, the launch of the iPad was the clear highlight, while for developers Sencha’s June release of their new application development framework using HTML5 and Javascript has been one of the more significant [...]


29th November 2010 - posted by Andrew Hunting

Digital Strategy: MCVB’s Digital Strategy Helps Bring Second Consecutive Victorian Tourism Award

IE would like to congratulate the Melbourne Convention + Visitors Bureau on winning the prestigious RACV 2010 Victorian Tourism Award in the category of Best Meetings and Business Tourism Organisation. This is the second consecutive win for MCVB in this category, acknowledging in part their innovative digital strategy developed in conjunction with IE. As part [...]


9th November 2010 - posted by Justin Wilden

Digital Strategy: Would you pay $2 per hour to use Photoshop (or Excel) as a Web App?

Soon we will be able to rent Web Apps for an hour, a day or a week. Imagine the scenario where you only require Photoshop for an afternoon – that will be $7.99, or for the entire day $19.99, and for a five-day week set aside $70.00. Once the Web App is on your desktop [...]


29th September 2010 - posted by Anna Yuan

Online Retail: Customer Purchasing Behaviour – Understand and Enable

Having an online retail presence is not just a matter of making products available online; it’s about understanding customer purchasing behaviour and providing everything they need to make an informed and efficient purchasing decision. The real goal is to build an amazing customer experience, not just an online retail store. Human behaviour in relation to purchasing [...]