The New Economy

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We see the signs
We see the signs

Navigating the digital landscape is a complex business, and knowing where to start looking for answers and guidance can be a feat in itself. Here, we’ve collated our very latest thinking to inspire and inform your digital future.


28th March 2011 - posted by Natalie Milnes

IE @ Ad:Tech Melbourne 2011

Rhys Hayes, IE’s fearless leader, and Justin Wilden, IE’s equally fearless Solutions Director, will both present at Ad:Tech Melbourne on 30 and 31 March 2011. Rhys will partner with Movember‘s CTO, David Smith, and a range of other panelists to discuss what digital marketers can learn from Not-For-Profit businesses.  Justin will partner with MCVB‘s CEO, [...]


28th March 2011 - posted by Natalie Milnes

Rhys Hayes to speak at V21 2011

IE’s Managing Director, Rhys Hayes, is set to present at the third annual V21 conference on 12 April 2011 in Melbourne. Rhys will talk about ‘Native Intelligence’: technologically super-literate digital natives and their unorthodox approach to running successful businesses. V21 is a day of inspirational presentations, case studies and practical sessions, as well as plenty [...]


17th February 2011 - posted by Andrew Hunting

IE’s Work with Lonely Planet Nominated for an AIMIA Award

We’re delighted that our collaboration with Lonely Planet to turn their 1000 Ultimate Experiences book into an iPad app has been nominated for an AIMIA award in the Best Tourism or Travel category. The AIMIA Awards are the longest running and most prestigious awards in the Australian Interactive Media Industry. Entries are judged by a [...]


2nd December 2010 - posted by Andrew Hunting

Mobile: Sencha’s Mobile Application Development Framework

As 2010 draws to a close it’s worth looking back at some of the bigger developments in mobile devices. In terms of hardware, the launch of the iPad was the clear highlight, while for developers Sencha’s June release of their new application development framework using HTML5 and Javascript has been one of the more significant [...]


29th November 2010 - posted by Andrew Hunting

Digital Strategy: MCVB’s Digital Strategy Helps Bring Second Consecutive Victorian Tourism Award

IE would like to congratulate the Melbourne Convention + Visitors Bureau on winning the prestigious RACV 2010 Victorian Tourism Award in the category of Best Meetings and Business Tourism Organisation. This is the second consecutive win for MCVB in this category, acknowledging in part their innovative digital strategy developed in conjunction with IE. As part [...]