The New Economy

Melbourne-based, freelance short-term contract. We are seeking an experienced Test Analyst to join us for 6 weeks, from November 15th until December 24th. You will be responsible for ensuring the highest standards of quality and accuracy are maintained through to IE’s product release, preparing test plans and test scripts to test each digital component (.Net, [...]

The future of online retail may not be online retail at all – it might just be the social media or even geo-social layers that add the most value to the user experience. When the team at Converse Australia launched their Facebook page in March 2010, the intention was to create a platform to speak [...]

Online brand marketing is best employed by brands that take the time and make the effort to actively engage with their customers through a variety of touch points.  As simple as it sounds, finding and engaging customers where they spend their time online is a key online marketing strategy that leads to return business. It’s [...]

Let’s be clear – forms will never be held up as one of the sexier design elements of a website, and no customer will recommend a site based on the brilliant forms you can fill out there. They are critical, however, to great user experience design and can also be an opportunity to begin a [...]

68% of social marketers find it difficult to compare the results of social media marketing campaigns, and it’s not hard to see why. How do you measure a brand’s strength in people’s minds? If social media is a conversation, how do you measure the value of that conversation? A great conversation may lead to a [...]