The Agency

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It’s a rush working in digital
It’s a rush working in digital

The IE difference is in our consultative and collaborative approach.

We won’t presume to tell you what you need; before making any recommendations we’ll work with you to understand your core business goals.

It’s a methodology that’s resulted in IE being engaged as Agency of Record for some of Australia’s leading brands across the FMCG, Retail, Government, NGO and Cause Marketing sectors.

To make this happen, we’ve developed a set of four key services, each with a unique set of deliverables that help to ensure the ultimate end product for our clients – the Pervasive Customer Experience.


Our Services

  1. 01

    Explore.

    To create your Digital Roadmap IE first seeks to understand your business goals, digital assets and customers. Incorporating the breadth of digital possibilities, the Roadmap then optimises, innovates and productises your digital play to deliver to your core objectives.

  2. 02

    Plan.

    To maximise your digital opportunities IE delivers a Pervasive Customer Experience, where every customer touchpoint and interaction is analysed, optimised and integrated into an exceptional end product via extensive solutions architecture.

  3. 03

    Make.

    IE's Best of Breed in-house design and development teams bring their award winning expertise to every project, creating finely-honed digital assets to serve and exceed your digital aspirations.

  4. 04

    Evolve.

    IE's comprehensive set of Performance Intelligence tools track your new digital assets to provide for continuous improvement. Most projects require unique analytical and maintenance tools, so IE customises a bespoke analytical solution for each project as required.


Agency News

12 June 2012 - posted by Simon Carter

Tourism Victoria appoints IE to Digital Account

After a competitive pitch, IE has been appointed by Tourism Victoria as their Digital Agency of record to provide...
2 May 2012 - posted by Simon Carter

IE Appoints Berry Driessen and Lee Gordon to senior agency roles

IE is excited to announce it has further strengthened its team with the appointment of two seasoned professionals off the back of some recent new business wins. After...

5 April 2011 - posted by Andrew Hunting

IE Joins SoDA Mutiny Worldwide

Who hasn't been the subject of an April Fools’ Day joke?  It has been 15 years since fast food chain Taco Bell caused a stir among the...