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	<title>IE Agency &#187; Mobile</title>
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	<link>http://ie.com.au</link>
	<description>We’re a Melbourne-based full-service digital agency delivering end-to-end solutions across all digital disciplines</description>
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		<title>Sencha’s Mobile Application Development Framework</title>
		<link>http://ie.com.au/mobile/sencha%e2%80%99s-mobile-application-development-framework</link>
		<comments>http://ie.com.au/mobile/sencha%e2%80%99s-mobile-application-development-framework#comments</comments>
		<pubDate>Wed, 01 Dec 2010 23:47:58 +0000</pubDate>
		<dc:creator>Andrew Hunting</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Sencha]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=664</guid>
		<description><![CDATA[As 2010 draws to a close it’s worth looking back at some of the bigger developments in mobile devices. In terms of hardware, the launch of the iPad was the clear highlight, while for developers Sencha’s June release of their new application development framework using HTML5 and Javascript has been one of the more significant [...]]]></description>
			<content:encoded><![CDATA[<p>As 2010 draws to a close it’s worth looking back at some of the bigger developments in mobile devices. In terms of hardware, the launch of the iPad was the clear highlight, while for developers Sencha’s June release of their new application development framework using HTML5 and Javascript has been one of the more significant leaps forward.</p>
<p>Callled Sencha Touch, the framework is the first HTML5-based mobile application framework, and is targeted at WebKit browser-based mobile devices. Accordingly, developers can write applications for the iPad and iPhone and Google Android systems, with RIM for Blackberry to be added in the near future, all from the one framework.</p>
<p>When installed to the home screen (in the case of iPhone users) Sencha Mobile Touch applications run almost identically to a native application. All the source code is stored on the actual device, with only live data sent across the wire, minimising 3G and GPRS data expenses for the user. We don’t need to bother with the processes around submitting applications to the Apple store either, as they can be easily installed from a link sent via SMS or email, or just linked to from a mobile website.</p>
<p>The fact that the applications are javascript based also means upgrading the application is simply a matter of updating the production environment.</p>
<p>Importantly, clients don&#8217;t need to pay for multiple native versions for Apple, Android and Blackberry Torch, which hugely reduces the cost of development. To ensure Sencha Touch grabs a significant slice of market share, the commercial version is also now available for free download from <a href="http://www.sencha.com/products/touch/">http://www.sencha.com/products/touch/</a></p>
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		<title>Mobile Application Development– Apple Moves the App Goalposts</title>
		<link>http://ie.com.au/mobile/mobile-application-development%e2%80%93-apple-moves-the-app-goalposts</link>
		<comments>http://ie.com.au/mobile/mobile-application-development%e2%80%93-apple-moves-the-app-goalposts#comments</comments>
		<pubDate>Mon, 20 Sep 2010 04:38:41 +0000</pubDate>
		<dc:creator>Tom Holt</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=568</guid>
		<description><![CDATA[The recent change to Apple’s iOS Developer Agreement, the change that now permits iOS applications from third party development tools, is big news for Flash developers wanting to get in on iPhone/iPad development. More than 6.5 billion downloads have been made from the Apple App Store since mid-2008, so an enormous market may have just [...]]]></description>
			<content:encoded><![CDATA[<p>The recent change to Apple’s iOS Developer Agreement, the change that now permits iOS applications from third party development tools, is big news for Flash developers wanting to get in on iPhone/iPad development. More than 6.5 billion downloads have been made from the Apple App Store since mid-2008, so an enormous market may have just opened up for Flash developers.</p>
<p>We’ve always been able to pursue mobile application development for the iPhone <a href="/our-work/lonelyplanet-ipad-application" target="_blank">and iPad</a> but with this latest change we may be able to offer our clients a broader digital deployment range from one AS3 codebase, which translates to an increased value proposition.</p>
<p>With these changes, we may be able to build an application in Flash, then publish it for the web, publish it as a stand alone application (AIR) and also publish it as a iPhone application for download from iTunes. Each of these deployment endpoints has unique constraints and hardware considerations but the fundamental logic is retained. Moreover, by not having to employ Objective-C (the native coding language for Apple applications), we can build solutions from existing Flash codebase, 3rd party libraries and years of Flash development experience.</p>
<p>We’ve run a couple of quick tests with the iPhone packager as it stands as a way of further developing our in-house knowledge around how all of this might work.</p>
<p>A note on our apps: they were created solely to run some quick discovery tests and are in no way comprehensive or optimised for the device. Furthermore, both of these apps were based on publicly available AS3 packages and not custom built, so we’re not in a position to comment on how optimised the code&#8217;s logic may be.</p>
<p>The first application we devised was to see how the device performed as an increasing number of sprites are added to the stage. We&#8217;ve used gSkinner&#8217;s fantastic <a href="http://www.gskinner.com/blog/archives/2009/11/wander_motion_c_1.html" target="_blank">Wander Motion Class</a>, which again wasn&#8217;t specifically intended or optimised for device deployment. The only change we made to the script was to cache each flying object as a bitmap and control the number being added to the stage. The application was published to iPhone using CPU Rendering (GPU was very slow, and it seems the Auto option is yet to be implemented).</p>
<p>By tapping the screen we could add 5 more flying objects to the stage (Or &#8220;dudes&#8221; as Grant puts it in his code comments) while monitoring the frame rate and the total count.</p>
<p><a href="http://vimeo.com/14983896" target="_blank">You&#8217;ll notice in our video demonstration</a> that the device held up pretty well to around 80 objects, after which the motion became fairly clunky as the frame rate dropped. It didn&#8217;t plummet, but dropped steadily with each extra tap of the screen.</p>
<p><a href="http://vimeo.com/14984223" target="_blank">Our second test video</a> was a response to Jesse Freeman&#8217;s brilliant <a href="http://insideria.com/2010/08/advanced-blitting-bitmap-scrol.html" target="_blank">Bitmap Scroller Class</a>, and thanks to Jesse <a href=" http://vimeo.com/11955257" target="_blank">for making this available</a>, complete with test, on Android. I should also mention, that the original use for the Bitmap Scroller Class was <a href="http://www.thejohnnycashproject.com/" target="_blank">The Johnny Cash Project</a>, which is also worth a look.</p>
<p>Another quick disclaimer: the images are actually embedded in the Flash library, which is different to Jesse&#8217;s execution, in which they are loaded externally from a folder inside the AIR package.</p>
<p>You can see on the video the first pass of loading the library assets into memory is a bit chunky, but from then on it runs at lightning fast speeds. Imagine what the performance would be like for an application running with an image of this size on the stage?</p>
<p>In summary, it’s still very early days, however Flash Developers should be feeling excited. We certainly are after these couple of simple tests and what it means we may be able to offer clients in the near future.</p>
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		<title>Lonely Planet’s 1000 Ultimate Experiences iPad App</title>
		<link>http://ie.com.au/agency-news/lonely-planet%e2%80%99s-1000-ultimate-experiences-ipad-app</link>
		<comments>http://ie.com.au/agency-news/lonely-planet%e2%80%99s-1000-ultimate-experiences-ipad-app#comments</comments>
		<pubDate>Thu, 27 May 2010 02:30:16 +0000</pubDate>
		<dc:creator>Andrew Hunting</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=357</guid>
		<description><![CDATA[Lonely Planet collaborates with IE to design one of the world’s first iPad travel applications. Lonely Planet leads the field in travel publishing, providing thoroughly researched content and timely inspiration to travel-hungry readers worldwide. In March 2010, Lonely Planet chose to collaborate with IE’s design team to bring the book, 1000 Ultimate Experiences, to the Apple [...]]]></description>
			<content:encoded><![CDATA[<p>Lonely Planet collaborates with IE to design one of the world’s first iPad travel applications.</p>
<p>Lonely Planet leads the field in travel publishing, providing thoroughly researched content and timely inspiration to travel-hungry readers worldwide. In March 2010, Lonely Planet chose to collaborate with IE’s design team to bring the book, <em>1000 Ultimate Experiences,</em> to the Apple iPad in less than six weeks.</p>
<p>The result is a design solution that transforms stunning experiences from the book into a virtual deck of cards the user can spread out, flip, share and explore.</p>
<p><em>1000 Ultimate Experiences </em>for<em> </em>iPad<em> </em>offers readers a tantalising opportunity to daydream about their next trip, or indeed their next 1000 trips.</p>
<p>The <a href="http://www.nytimes.com/2010/04/08/technology/personaltech/08smart.html" target="_blank">New York Times</a> billed the app as “<em>a gr</em><em>aphically</em><em> rich look at a wide variety of trips</em>”; <em>USA Today</em> said, <em>“the visual wow factor is notable</em><em>”; and </em><a href="http://cbs2chicago.com/consumer/top.ipad.apps.2.1608108.html" target="_blank">CBS News Chicago</a> listed <em>1000 Ultimate Experiences</em> as one of seven “Must-Have” apps.</p>
<p>AppFollower also posted a comprehensive <a href="http://www.youtube.com/watch?v=H9fwHV6go-E" target="_blank">video review</a>.  <em></em><em></em></p>
<p>“1000 Ultimate Experiences” was also picked up by <a href="http://edition.cnn.com/2010/TECH/04/01/ipad.app.store/index.html?iref=allsearch" target="_blank">CNN</a>, <a href="http://www.mediabistro.com/fishbowlny/new_media/flood_of_newsoutlet_apps_accompanies_ipad_release_157233.asp" target="_blank">MediaBistro</a>, <a href="http://www.businessinsider.com/10-awesome-ipad-apps-for-travel-2010-4#1000-ultimate-experiences-1" target="_blank">Silicon Valley Insider</a>, <a href="http://www.macsimumnews.com/index.php/archive/iphone_ipod_ipad_apps_for_april_2" target="_blank">Macsimum</a>, <a href="http://www.mactech.com/content/iphoneipodipad-apps-april-7" target="_blank">MacTech</a>,<a href="http://www.thestar.com/business/companies/apple/article/789599--ipad-frenzy-mounts-in-u-s" target="_blank">Toronto Star</a>, <a href="http://www.thespec.com/News/BreakingNews/article/747059" target="_blank">Hamilton Spectator</a>, <a href="http://paidcontent.org/article/419-the-ipad-watch-04.02.2010/" target="_blank">PaidContent</a>, <a href="http://www.nendoroiz.com/download/lonely-planet%E2%80%99s-new-ipad-app-%E2%80%93-plus-your-chance-to-win/" target="_blank">Nendoroiz</a>, <a href="http://www.twominutenews.com/2010/technology/new-ipad-iphone-apps-now-available-at-itunes-and-ebay-7267.html" target="_blank">Two Minute News</a>, <a href="http://www.eyefortravel.com/news/europe/lonely-planet-introduces-19-99-ipad-app" target="_blank">Eye for Travel</a>, <a href="http://www.usatoday.com/tech/news/2010-04-02-ipadsales02_ST_N.html" target="_blank">USA Today</a>, and <a href="http://news.cnet.com/8301-13579_3-20001642-37.html" target="_blank">CNET</a></p>
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