The New Economy

The New Economy
Navigating the digital landscape is a complex business, and knowing where to start looking for answers and guidance can be a feat in itself. Here, we’ve collated our very latest thinking to inspire and inform your digital future.

3rd August 2010

Article: Digital Strategy – Meet Your Customers Where They Are, Not Just Where You Are

A few years ago the website was viewed as ‘the destination‘ to drive traffic to.  Digital strategy success was measured in unique visitor volumes and average time on site.  The whole digital strategy ball game was about getting as much traffic as possible to a website, and search marketing was the hot strategy to do [...]

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GoogleForm

Blog Post: User Experience Design – How’s Your Form?

Let’s be clear – forms will never be held up as one of the sexier design elements of a website, and no customer will recommend a site based on the brilliant forms you can fill out there. They are critical, however, to great user experience design and can also be an opportunity to begin a [...]

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