Social Media

Social Media
Listening is learning
In the right place at the right time, and with the right people, social media can outperform all other streams of communication. For the uninitiated realising that opportunity is not without risk, so it pays to be well informed.

24th June 2010

Article: Understanding Social Media Strategy Part 1

‘Conversation would be vastly improved by the constant use of four simple words: I do not know.’ André Maurois, French writer To understand why social media is about conversations not broadcasts, and involves communities not audiences, it’s worthwhile taking a brief look back at the history of digital advertising. Until radio and television became ubiquitous [...]

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Target155

Our Work: Target 155

We were engaged to develop a digital solution to support the Victorian government’s major water saving initiative, Target 155.

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sm-success-v3

Blog Post: Social Media Strategy – What Does Successful Social Media Look Like?

68% of social marketers find it difficult to compare the results of social media marketing campaigns, and it’s not hard to see why. How do you measure a brand’s strength in people’s minds? If social media is a conversation, how do you measure the value of that conversation? A great conversation may lead to a [...]

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