24th June 2010
Online retail is gaining some real momentum in Australia, to the point where businesses that don’t sell online now risk losing significant market share to those that do. More than that, engaging in online retail offers retailers all kinds of customer insights that can also be used for marketing in the offline world. When a [...]
We were engaged to reinvigorate this fashion icon’s online marketing strategy and online retail presence.
The future of online retail may not be online retail at all – it might just be the social media or even geo-social layers that add the most value to the user experience. When the team at Converse Australia launched their Facebook page in March 2010, the intention was to create a platform to speak [...]
