Online Brand Marketing

Online Brand Marketing
Engaging via digital
Some online marketing activities are fun but do little for the brand. Others are so drenched in branding they’re no fun at all. Getting the balance right takes imagination and experience.

8th July 2010

Article: Integrate Online Marketing Strategy with Brand Strategy

As a digital agency, we’re often asked by clients how they can focus their efforts online and create a better retail channel through their website.  The response is simple, and one that relies on building out a proper online brand marketing strategy.  With an online marketing strategy what you are selling, and the experience you [...]


Flybuys

Our Work: Online Game

Australia’s favourite rewards card, Flybuys, engaged IE to conceptualise and execute an online game experience.

Why-I-keep-online-retailing

Blog Post: Online Marketing Strategy and Building Return Business

Online brand marketing is best employed by brands that take the time and make the effort to actively engage with their customers through a variety of touch points.  As simple as it sounds, finding and engaging customers where they spend their time online is a key online marketing strategy that leads to return business. It’s [...]