3rd August 2010
A few years ago the website was viewed as ‘the destination‘ to drive traffic to. Digital strategy success was measured in unique visitor volumes and average time on site. The whole digital strategy ball game was about getting as much traffic as possible to a website, and search marketing was the hot strategy to do [...]
The design and implementation of Hoyts online and associated elements of their online marketing strategy are critical components of the brand’s ongoing success.
Australians are known as the world’s most active social media users, clocking up over 7 hours of social media engagement per month. When hanging out in various social media environments, according to Neilsen, we particularly like looking at special interest blogs and forums for information and entertainment. So it’s interesting to observe how different businesses [...]
