We were engaged to develop a digital solution to support the Victorian Government’s major water saving initiative, Target 155.
68% of social marketers find it difficult to compare the results of social media marketing campaigns, and it’s not hard to see why. How do you measure a brand’s strength in people’s minds? If social media is a conversation, how do you measure the value of that conversation? A great conversation may lead to a [...]
I recently saw an infographic on how mobile phones are changing social media showing that people are, not surprisingly, accessing social media more frequently from their mobile phone.