Reality, but not as we know it

Posted on September 7th, 2009 by Richard Taylor

Augmented Reality has the potential to transform the digital landscape, merging online and offline in many creative ways. It is among the most interactive digital tools available to marketers, delivering unparalleled experiential engagement.

read more »

Retail Advertising Strategies Online - AIMIA Seminar

Posted on September 1st, 2009 by Kylie Ridler-Dutton

Rhys Hayes to present at the AIMIA seminar “Retail Advertising Strategies Online”
Rhys Hayes, Managing Director of IE will present at the AIMIA seminar “Retail Advertising Strategies Online” on September 23. Rhys will join presenters from Emitch, the Australian Centre for Retail Studies at Monash University, Clive Peeters and CC Media.
The Internet is growing in importance [...]

read more »

Society of Digital Agencies (SoDA) Expands Worldwide with New Digital Agencies

Posted on August 20th, 2009 by Kylie Ridler-Dutton

All Press Releases for August 19, 2009
Subscribe to this News Feed

The Society of Digital Agencies (SoDA) today announces the global expansion of SoDA with new member agencies in Brazil, Russia, Australia, France and the UK. The current round of organization expansion wasn’t just limited to international firms, with many well-known U.S. [...]

read more »

IE invited to become a member of the Society of Digital Agencies (SoDA)

Posted on August 5th, 2009 by Kylie Ridler-Dutton

Out of thousands of enquirers for SoDA membership, IE were the first Australian digital agency to be invited to become a member. SoDA was formed in March, 2007 by 14 well-respected digital agencies, who enjoyed the immediate value of coming together with so-called competitors and well-respected peers to learn how to better run their businesses.  [...]

read more »

IE featured in Digital Media Magazine

Posted on August 5th, 2009 by Kylie Ridler-Dutton

SoDA has also exclusively revealed the inclusion of its first Australian digital agency member, Melbourne based IE. While SoDA membership is largely US and UK based at the moment plans are afoot for establishing an Australian chapter. Lewis told Digital Media that while the launch of an Australian chapter was a little way off, it [...]

read more »