With more than 400 stores nationally of various sizes, our brief was to design a web application development solution to the challenge of giving every store the ability to provide in-store kitchen planning advice without necessarily requiring the space to build in-store display kitchens.

This effective online brand marketing tool allows the user to visually layout their own kitchen plans based on the actual space they have available, by selecting products and placing them onto their online plan. Once this has been completed, a shopping list of products is generated which can be presented at any Mitre 10 store, providing a unique online retail opportunity.

On this project IE is the Digital Agency of Record.