The annual Pedigree Adoption Drive aims to connect potential owners with a new pet from the thousands of homeless dogs rescued every year. In addition to designing an online marketing strategy and launching this digital asset, our collaboration also extended to an extensive update of the main Pedigree website.

Our work with Pedigree encompassed an online marketing strategy and presence for the Pedigree brand, supporting brand marketing initiatives and product launches and the design of innovative new media projects.

On this project IE’s role included project planning, design and execution.