For Dine we built an immersive brand experience to challenge the traditional notions of online brand marketing. The result is a captivating brand story – from a cat’s point of view.

Our aim was not only to capture the essence of the Dine brand but push the boundaries of what traditional online brand marketing could deliver. Exploring the Dine product range and brand from a cat’s eye view perfectly illustrates the potential of digital to engage in new and exciting ways.

On this project IE’s role included project planning, design and execution.