Working seamlessly with the principle Hoyts web application development and online marketing strategy, the Hoyts Rewards loyalty program integrates functionality for earning and spending points with communications from the CRM program to promote the latest Hoyts experiences and offers.

Offering substantial rewards for enjoying Hoyts cinemas, it‘s critical that the online marketing strategy and web application development to support the Hoyts Rewards program offers easy connectivity with the program.

On this project IE is the Digital Agency of Record.