To launch Australia’s first group buying website, we were briefed to design an innovative solution, with optimal user experience design, for an online retail digital asset. The result introduces the new Scoopon concept and drives sales.

The Scoopon concept delivers discounts on goods and services when large numbers of buyers group together. Our aim was to design a digital asset that focused on these deals, while providing functionality that allows for ease of purchase and sharing offers with others.

On this project IE’s role included project planning, design and execution.