http://ie.com.au/online-retail/research-narrow-buy-use We’re a Melbourne-based full-service digital agency delivering end-to-end solutions across all digital disciplines Mon, 21 Feb 2011 00:50:16 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://ie.com.au/online-retail/research-narrow-buy-use/comment-page-1#comment-18 Dean Flynn Thu, 22 Jul 2010 04:47:29 +0000 http://stage.ie.dev/?p=134#comment-18 Hi Kerri and absolutely, it is intelligent tools like this that add value for the customer and mean we are willing to be marketed to. People don't mind being marketed to if the content is relevant to their needs. Insight into customer behaviour and interests gathered from their interaction on our online retail websites provides us with the ability to tailor messages to add the most value. All of which leads to happier customers, increased brand loyalty and more purchases. Hi Kerri and absolutely, it is intelligent tools like this that add value for the customer and mean we are willing to be marketed to. People don’t mind being marketed to if the content is relevant to their needs. Insight into customer behaviour and interests gathered from their interaction on our online retail websites provides us with the ability to tailor messages to add the most value. All of which leads to happier customers, increased brand loyalty and more purchases.

]]> http://ie.com.au/online-retail/research-narrow-buy-use/comment-page-1#comment-16 Kerri B Wed, 21 Jul 2010 23:21:57 +0000 http://stage.ie.dev/?p=134#comment-16 Amazons recommendation engine is example of how as consumers we are willing to accept suggestion marketing provided it is relevant and considered. Amazons recommendation engine is example of how as consumers we are willing to accept suggestion marketing provided it is relevant and considered.

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