artwork from Burberry's artofthetrench.com

The Art of the Trench video from Burberry highlights just how deep retailers should be prepared to dive in order to create a digital platform that delivers compelling customer experiences. While many luxury brands prophesise on the future of retail, Burberry has realised inventive concepts, such as instant e-commerce while watching the model walk down the catwalk, and interactive 3D advertisements. View it here.