Our Work: Online Game
Australia’s favourite rewards card, Flybuys, engaged IE to conceptualise and execute an online game experience.
View our other work
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Online brand marketing is best employed by brands that take the time and make the effort to actively engage with their customers through a variety of touch points. As simple as it sounds, finding and engaging customers where they spend their time online is a key online marketing strategy that leads to return business. It’s [...]
I read a lot on the web. It’s part of my job, and it helps that I spend a large portion of the workday online. Coupled with this is my desire to stay abreast of worldly affairs, and I am constantly reading news sites like The Australian, The Age, Canada’s The Globe and Mail and [...]
Featured Articles
9 November 2010
Would you pay $2 per hour to use Photoshop (or Excel) as a Web App?
Soon we will be able to rent Web Apps for an hour, a day or a week. Imagine the scenario where you only require Photoshop for an...
20 September 2010
Mobile Application Development– Apple Moves the App Goalposts
The recent change to Apple’s iOS Developer Agreement, the change that now permits iOS applications from third party development tools, is big news for Flash developers wanting...
30 August 2010
Geo-Social Meets Online Retail
The future of online retail may not be online retail at all – it might just be the social media or even geo-social layers that add the most...
24 June 2010
The Rise and Rise of Online Retail
Online retail is gaining some real momentum in Australia, to the point where businesses that don’t sell online now risk losing significant market share to those that...
24 June 2010
What’s your Customer Experience Strategy?
A well-designed user experience is inimitable – it belongs to a company like an asset in a balance sheet and cannot be plagiarised. Today’s digital platform plays...
24 June 2010
Define a Digital Strategy to Succeed in Social Media
There’s no doubt in my mind (or the minds of my fellow digital natives) that as part of a digital strategy, social media is here to stay....
Online Brand Marketing Articles Archive
19 August 2010 - posted by Arieh Singer
