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Government

The Gov 2.0 movement has come a long way in a short time, and it's just the beginning. Transforming government services and information delivery into user-driven applications is changing the way government does business.

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Our Work: Target 155

We were engaged to develop a digital solution to support the Victorian Government’s major water saving initiative, Target 155.


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What is Government 2.0? The principles behind the worldwide movement towards Gov 2.0 of transparency, opening up public data and increasing public engagement closely mirror the Web 2.0 principles of information sharing, connectedness and community. If executed correctly, this natural fit offers incredible opportunities for substantial change and innovation within government. The first challenge for [...]

For any organisation that’s serious about optimising the performance of its digital assets, a well-defined program of web analytics is critical. However, in order to develop a relevant analytics solution, it’s necessary to first define what ‘success’ is for a given digital asset. Defining success is different for every online entity and comes down to [...]