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	<title>IE - A Digital Agency</title>
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	<link>http://ie.com.au</link>
	<description></description>
	<pubDate>Wed, 10 Mar 2010 06:27:25 +0000</pubDate>
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		<title>How a successful Marketing Manager today can hinder your digital presence tomorrow</title>
		<link>http://ie.com.au/digital-planning/how-a-successful-marketing-manager-today-can-hinder-your-digital-presence-tomorrow/</link>
		<comments>http://ie.com.au/digital-planning/how-a-successful-marketing-manager-today-can-hinder-your-digital-presence-tomorrow/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 06:25:25 +0000</pubDate>
		<dc:creator>andrewhunting</dc:creator>
		
		<category><![CDATA[Digital Planning]]></category>

		<category><![CDATA[Email]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=678</guid>
		<description><![CDATA[

 
         
A successful Marketing Manager is one who increases sales, right? So how can a Marketing Manager who’s doing just that hold back the development of a digital strategy? IE’s Managing Director Rhys Hayes explains.
‘Research has shown that Marketing Managers have a tenure in any one [...]]]></description>
		<wfw:commentRss>http://ie.com.au/digital-planning/how-a-successful-marketing-manager-today-can-hinder-your-digital-presence-tomorrow/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Adobe Refresh 2010</title>
		<link>http://ie.com.au/tech/adobe-refresh-2010/</link>
		<comments>http://ie.com.au/tech/adobe-refresh-2010/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 01:38:31 +0000</pubDate>
		<dc:creator>andrewhunting</dc:creator>
		
		<category><![CDATA[Experiential]]></category>

		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=665</guid>
		<description><![CDATA[  
 
 
IE Designer Tom Holt reviews Adobe&#8217;s latest developments.
 
Last week the annual Adobe Refresh Roadshow rolled into town, with 2010’s edition touted as a &#8220;Dynamic live presentation that will refresh your understanding of the most recent initiatives in the areas of content creation, collaboration and distribution&#8221;.
Adobe takes this event across Australia [...]]]></description>
		<wfw:commentRss>http://ie.com.au/tech/adobe-refresh-2010/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Rhys Hayes to Present at ADtech 2010, Sydney</title>
		<link>http://ie.com.au/news/rhys-hayes-to-present-at-adtech-2010-sydney/</link>
		<comments>http://ie.com.au/news/rhys-hayes-to-present-at-adtech-2010-sydney/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 04:04:04 +0000</pubDate>
		<dc:creator>andrewhunting</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=658</guid>
		<description><![CDATA[Rhys Hayes, Managing Director of IE, will present on the panel &#8220;Evaluating e-Commerce Models&#8221; at the 2010 ADtech Conference. ADtech is the leading event for the digital marketing and advertising community in Australia and New Zealand.
ADtech Sydney 16 -17 March 2010 www.ad-tech.com
Related Posts

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]]></description>
		<wfw:commentRss>http://ie.com.au/news/rhys-hayes-to-present-at-adtech-2010-sydney/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Top 10 ways to engage an audience through social media</title>
		<link>http://ie.com.au/digital-planning/engage-an-audience-through-social-media/</link>
		<comments>http://ie.com.au/digital-planning/engage-an-audience-through-social-media/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 00:12:22 +0000</pubDate>
		<dc:creator>Richard Taylor</dc:creator>
		
		<category><![CDATA[Digital Planning]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=638</guid>
		<description><![CDATA[An opportunity to improve your brand's standing with consumers by 30 per cent seems too good an opportunity to pass up – it is – but to engage in social media in a way that will achieve these results requires thought and planning.]]></description>
		<wfw:commentRss>http://ie.com.au/digital-planning/engage-an-audience-through-social-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Rhys Hayes to present at the “Digital Marketing and Media Summit 2009”</title>
		<link>http://ie.com.au/news/rhys-hayes-to-present-at-the-%e2%80%9cdigital-marketing-and-media-summit-2009%e2%80%9d/</link>
		<comments>http://ie.com.au/news/rhys-hayes-to-present-at-the-%e2%80%9cdigital-marketing-and-media-summit-2009%e2%80%9d/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 06:09:40 +0000</pubDate>
		<dc:creator>Kylie Ridler-Dutton</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=636</guid>
		<description><![CDATA[Rhys Hayes, Managing Director of IE will present along side Adam Garone, Co-Founder and CEO of Movember at the Digital Marketing and Media Summit 2009 in Melbourne on the November 16 , 2009.
This summit will look at engaging digital strategy. Topics will include: The new rules of engagement; building your own digital media network; social [...]]]></description>
		<wfw:commentRss>http://ie.com.au/news/rhys-hayes-to-present-at-the-%e2%80%9cdigital-marketing-and-media-summit-2009%e2%80%9d/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Reality, but not as we know it</title>
		<link>http://ie.com.au/creative/reality-but-not-as-we-know-it/</link>
		<comments>http://ie.com.au/creative/reality-but-not-as-we-know-it/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 07:49:26 +0000</pubDate>
		<dc:creator>Richard Taylor</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=595</guid>
		<description><![CDATA[Augmented Reality has the potential to transform the digital landscape, merging online and offline in many creative ways. It is among the most interactive digital tools available to marketers, delivering unparalleled experiential engagement.]]></description>
		<wfw:commentRss>http://ie.com.au/creative/reality-but-not-as-we-know-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Retail Advertising Strategies Online - AIMIA Seminar</title>
		<link>http://ie.com.au/news/retail-advertising-strategies-online-aimia-seminar/</link>
		<comments>http://ie.com.au/news/retail-advertising-strategies-online-aimia-seminar/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 03:51:45 +0000</pubDate>
		<dc:creator>Kylie Ridler-Dutton</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=592</guid>
		<description><![CDATA[Rhys Hayes to present at the AIMIA seminar “Retail Advertising Strategies Online”
Rhys Hayes, Managing Director of IE will present at the AIMIA seminar “Retail Advertising Strategies Online” on September 23. Rhys will join presenters from Emitch, the Australian Centre for Retail Studies at Monash University, Clive Peeters and CC Media.
The Internet is growing in importance [...]]]></description>
		<wfw:commentRss>http://ie.com.au/news/retail-advertising-strategies-online-aimia-seminar/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Society of Digital Agencies (SoDA) Expands Worldwide with New Digital Agencies</title>
		<link>http://ie.com.au/news/society-of-digital-agencies-soda-expands-worldwide-with-new-digital-agencies/</link>
		<comments>http://ie.com.au/news/society-of-digital-agencies-soda-expands-worldwide-with-new-digital-agencies/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 01:04:36 +0000</pubDate>
		<dc:creator>Kylie Ridler-Dutton</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=588</guid>
		<description><![CDATA[







All Press Releases for August 19, 2009   
Subscribe to this News Feed 





















The Society of Digital Agencies (SoDA) today announces the global expansion of SoDA with new member agencies in Brazil, Russia, Australia, France and the UK. The current round of organization expansion wasn&#8217;t just limited to international firms, with many well-known U.S. [...]]]></description>
		<wfw:commentRss>http://ie.com.au/news/society-of-digital-agencies-soda-expands-worldwide-with-new-digital-agencies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>IE invited to become a member of the Society of Digital Agencies (SoDA)</title>
		<link>http://ie.com.au/news/ie-invited-to-become-a-member-of-the-society-of-digital-agencies-soda/</link>
		<comments>http://ie.com.au/news/ie-invited-to-become-a-member-of-the-society-of-digital-agencies-soda/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 00:52:36 +0000</pubDate>
		<dc:creator>Kylie Ridler-Dutton</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=586</guid>
		<description><![CDATA[Out of thousands of enquirers for SoDA membership, IE were the first Australian digital agency to be invited to become a member. SoDA was formed in March, 2007 by 14 well-respected digital agencies, who enjoyed the immediate value of coming together with so-called competitors and well-respected peers to learn how to better run their businesses.  [...]]]></description>
		<wfw:commentRss>http://ie.com.au/news/ie-invited-to-become-a-member-of-the-society-of-digital-agencies-soda/feed/</wfw:commentRss>
		</item>
		<item>
		<title>IE featured in Digital Media Magazine</title>
		<link>http://ie.com.au/news/ie-featured-in-digital-media-magazine/</link>
		<comments>http://ie.com.au/news/ie-featured-in-digital-media-magazine/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 00:49:20 +0000</pubDate>
		<dc:creator>Kylie Ridler-Dutton</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=583</guid>
		<description><![CDATA[SoDA has also exclusively revealed the inclusion of its first Australian digital agency member, Melbourne based IE. While SoDA membership is largely US and UK based at the moment plans are afoot for establishing an Australian chapter. Lewis told Digital Media that while the launch of an Australian chapter was a little way off, it [...]]]></description>
		<wfw:commentRss>http://ie.com.au/news/ie-featured-in-digital-media-magazine/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mitre 10 Re-appoints IE to Digital Account</title>
		<link>http://ie.com.au/news/mitre-10-re-appoints-ie-to-digital-account/</link>
		<comments>http://ie.com.au/news/mitre-10-re-appoints-ie-to-digital-account/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 00:35:21 +0000</pubDate>
		<dc:creator>Kylie Ridler-Dutton</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=581</guid>
		<description><![CDATA[Mitre 10 has re-appointed digital agency IE to handle its digital media account for a further two years. The new contract will begin in early July. Mitre 10’s National Online and Private Label Manager Katrina Joseski said, “We are delighted to be continuing and strengthening our relationship with IE. Mitre 10 has started to invest [...]]]></description>
		<wfw:commentRss>http://ie.com.au/news/mitre-10-re-appoints-ie-to-digital-account/feed/</wfw:commentRss>
		</item>
		<item>
		<title>IE News - Melbourne Entrepreneurs Week Melbourne University</title>
		<link>http://ie.com.au/news/ie-news-melbourne-entrepreneurs-week-melbourne-university/</link>
		<comments>http://ie.com.au/news/ie-news-melbourne-entrepreneurs-week-melbourne-university/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 00:30:55 +0000</pubDate>
		<dc:creator>Kylie Ridler-Dutton</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=578</guid>
		<description><![CDATA[Entrepreneurs Week is a week long program of workshops and presentations for aspiring entrepreneurs. The focus is on social and sustainable entrepreneurship as well as innovation and commercialisation. The NICTA Forum will feature presentations from: Rhys Hayes; Founder and Managing Director, IE; Ahyud Nagara, Xilo Online; Bradley Birchill, Founder, Asatori and Stuart Cole, Business Development [...]]]></description>
		<wfw:commentRss>http://ie.com.au/news/ie-news-melbourne-entrepreneurs-week-melbourne-university/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Categorising The Internet</title>
		<link>http://ie.com.au/digital-planning/categorising-the-internet/</link>
		<comments>http://ie.com.au/digital-planning/categorising-the-internet/#comments</comments>
		<pubDate>Thu, 21 May 2009 23:40:39 +0000</pubDate>
		<dc:creator>Anna Yuan</dc:creator>
		
		<category><![CDATA[Digital Planning]]></category>

		<category><![CDATA[Digital]]></category>

		<category><![CDATA[Living Digital]]></category>

		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=538</guid>
		<description><![CDATA[This post came about as we were trying to find a way to look at the Internet so that we could explain to clients how to use it. The first approach was an attempt to categorise - to bundle sites into discrete groups, like &#8220;Social Networking&#8221; or &#8220;Photo Sharing&#8221;.  Its no small challenge but I [...]]]></description>
		<wfw:commentRss>http://ie.com.au/digital-planning/categorising-the-internet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Internet 101: Social Media Studies</title>
		<link>http://ie.com.au/creative/internet-101-social-media-studies/</link>
		<comments>http://ie.com.au/creative/internet-101-social-media-studies/#comments</comments>
		<pubDate>Wed, 13 May 2009 01:13:29 +0000</pubDate>
		<dc:creator>Kelvin Koh</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<category><![CDATA[Basics]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ie.com.au/?p=475</guid>
		<description><![CDATA[Some would say that this is a subject not worth explaining - being nearly a decade old now (blogs first started gaining popularity in 1999 and one of the first social network sites (<a href="http://www.friendster.com">Friendster</a>) was founded in 2002). But I find that while some apply the convenient label onto it, very few perhaps understand what it is or what it is about. So here's the first in a series of the very basics about what social media is. But for today, an introduction...]]></description>
		<wfw:commentRss>http://ie.com.au/creative/internet-101-social-media-studies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Web Design Trends</title>
		<link>http://ie.com.au/creative/web-design-trends/</link>
		<comments>http://ie.com.au/creative/web-design-trends/#comments</comments>
		<pubDate>Wed, 06 May 2009 00:01:07 +0000</pubDate>
		<dc:creator>Aonghus Davoren</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[drop shadow]]></category>

		<category><![CDATA[letterpress]]></category>

		<category><![CDATA[trends]]></category>

		<category><![CDATA[type]]></category>

		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blog.ie.com.au/ie/?p=352</guid>
		<description><![CDATA[

Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.
John D. Berry
This blog post is a quick look at some of the more recent trends that are appearing in web design. Some of these trends have been around for a number of years while others have emerged in more [...]]]></description>
		<wfw:commentRss>http://ie.com.au/creative/web-design-trends/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Movember</title>
		<link>http://ie.com.au/weve-delivered/movember/</link>
		<comments>http://ie.com.au/weve-delivered/movember/#comments</comments>
		<pubDate>Fri, 01 May 2009 00:52:03 +0000</pubDate>
		<dc:creator>Kylie Ridler-Dutton</dc:creator>
		
		<category><![CDATA[Applications]]></category>

		<category><![CDATA[Email]]></category>

		<category><![CDATA[Experiential]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[We've Delivered]]></category>

		<guid isPermaLink="false">http://blog.ie.com.au/ie/?p=205</guid>
		<description><![CDATA[
Movember.com serves as the central hub of communications and management of Movember, the cultural phenomenon that’s bringing worldwide awareness to Men’s Health and the Mo. IE has worked with the Movember Foundation for the last three years to build this truly ambitious web project that includes multiple international e-commerce gateways (over $40 million in sponsorship [...]]]></description>
		<wfw:commentRss>http://ie.com.au/weve-delivered/movember/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Berri - Taste of Fame</title>
		<link>http://ie.com.au/weve-delivered/berri-taste-of-fame/</link>
		<comments>http://ie.com.au/weve-delivered/berri-taste-of-fame/#comments</comments>
		<pubDate>Fri, 01 May 2009 00:43:58 +0000</pubDate>
		<dc:creator>Rhys Hayes</dc:creator>
		
		<category><![CDATA[Experiential]]></category>

		<category><![CDATA[Promos]]></category>

		<category><![CDATA[We've Delivered]]></category>

		<category><![CDATA[Consumer Promotion]]></category>

		<guid isPermaLink="false">http://blog.ie.com.au/ie/?p=200</guid>
		<description><![CDATA[
IE were approached to develop the digital strategy for the Berri ‘Taste of Fame’ promotion, which would provide the entry mechanics to the promotion. Further to this, it was essential we created a deeper level of engagement for entrants, ultimately leading to repeat purchase via the unique on pack code. In line with the concept [...]]]></description>
		<wfw:commentRss>http://ie.com.au/weve-delivered/berri-taste-of-fame/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sony Ericsson - Money to Burn</title>
		<link>http://ie.com.au/weve-delivered/sony-ericcson/</link>
		<comments>http://ie.com.au/weve-delivered/sony-ericcson/#comments</comments>
		<pubDate>Fri, 01 May 2009 00:32:31 +0000</pubDate>
		<dc:creator>Rhys Hayes</dc:creator>
		
		<category><![CDATA[Applications]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[Promos]]></category>

		<category><![CDATA[We've Delivered]]></category>

		<category><![CDATA[Consumer Promotion]]></category>

		<guid isPermaLink="false">http://blog.ie.com.au/ie/?p=188</guid>
		<description><![CDATA[

In 2005 we approached Sony Ericsson with a proposal that centered on am intranet solution to their massive volume of internal (Telco sales staff) and external (Telco customers) loyalty and promotion campaigns. Telco sales staff incentive programs were high on their radar, in the interest of moving not only Sony Ericsson mobile hand sets, but [...]]]></description>
		<wfw:commentRss>http://ie.com.au/weve-delivered/sony-ericcson/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sustainability Victoria - YouTube Channel</title>
		<link>http://ie.com.au/weve-delivered/sustainability-victoria-youtube-channel/</link>
		<comments>http://ie.com.au/weve-delivered/sustainability-victoria-youtube-channel/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 23:52:42 +0000</pubDate>
		<dc:creator>Lauren Demarte</dc:creator>
		
		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[We've Delivered]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.ie.com.au/ie/?p=174</guid>
		<description><![CDATA[
In August 2008, Sustainability Victoria soft launched Resource Smart, its consumer facing website. The hard launch is scheduled for the end of April 2009. The primary objective for this project is to offer Victorians practical ways to reduce their impact on climate change. A number of updates have been rolled out on the ResourceSmart site [...]]]></description>
		<wfw:commentRss>http://ie.com.au/weve-delivered/sustainability-victoria-youtube-channel/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Slurpee Brain Freeze</title>
		<link>http://ie.com.au/weve-delivered/slurpee-brain-freeze/</link>
		<comments>http://ie.com.au/weve-delivered/slurpee-brain-freeze/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 05:38:09 +0000</pubDate>
		<dc:creator>Rhys Hayes</dc:creator>
		
		<category><![CDATA[Experiential]]></category>

		<category><![CDATA[Promos]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[We've Delivered]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[Game]]></category>

		<guid isPermaLink="false">http://blog.ie.com.au/ie/?p=95</guid>
		<description><![CDATA[
7-Eleven ‘Slurpee’ is an infamous brand within Australian youth culture. Lending itself to a lot of fun, it was great that the 7-Eleven Marketing Team, back in 2004 had the courage to invest in an open brief, that centered around creativity and innovation. We created the first Australian ‘live time’ game online, via an on-pack [...]]]></description>
		<wfw:commentRss>http://ie.com.au/weve-delivered/slurpee-brain-freeze/feed/</wfw:commentRss>
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