Our Work: Hoyts AU & NZ Online
The design and implementation of Hoyts online and associated elements of their online marketing strategy are critical components of the brand’s ongoing success.
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Check out the video – it says all…
Imagine the power of letting potential customers know which of your products their friends have purchased, used and now endorse. This is the power of Facebook’s social graph. Every marketer knows the power of word-of-mouth advertising. In many ways it is the most valuable of all forms of promotion because it has two inherent aspects [...]
Featured Articles
9 November 2010
Would you pay $2 per hour to use Photoshop (or Excel) as a Web App?
Soon we will be able to rent Web Apps for an hour, a day or a week. Imagine the scenario where you only require Photoshop for an...
20 September 2010
Mobile Application Development– Apple Moves the App Goalposts
The recent change to Apple’s iOS Developer Agreement, the change that now permits iOS applications from third party development tools, is big news for Flash developers wanting...
30 August 2010
Geo-Social Meets Online Retail
The future of online retail may not be online retail at all – it might just be the social media or even geo-social layers that add the most...
24 June 2010
The Rise and Rise of Online Retail
Online retail is gaining some real momentum in Australia, to the point where businesses that don’t sell online now risk losing significant market share to those that...
24 June 2010
What’s your Customer Experience Strategy?
A well-designed user experience is inimitable – it belongs to a company like an asset in a balance sheet and cannot be plagiarised. Today’s digital platform plays...
24 June 2010
Define a Digital Strategy to Succeed in Social Media
There’s no doubt in my mind (or the minds of my fellow digital natives) that as part of a digital strategy, social media is here to stay....
Digital Strategy Articles Archive
21 July 2011 - posted by Andrew Hunting
Tesco shows the world digital retail innovation
31 January 2011 - posted by Simon Carter
Capitalising on Facebook Word-of-Mouth
31 January 2011 - posted by Justin Wilden
Digital Roadmap: The GPS for digital strategy
7 December 2010 - posted by Rebecca Norris
