Comments for IE Agency

Comment on Capitalising on Facebook Word-of-Mouth by Simon Carter

Simon Carter — Mon, 21 Feb 2011 00:50:16 +0000

Information just released by eMarketer (Feb 18th 2010) further supports the power of referrals from social contacts over ‘people like me’ – http://www.emarketer.com/Article.aspx?R=1008241

-50% increase in trust of social network contacts giving product recommendations

-For the second year in a row, a decline in trust of a “person like me” recommendations

Comment on Capitalising on Facebook Word-of-Mouth by Simon Carter

Simon Carter — Tue, 15 Feb 2011 01:21:17 +0000

Spot on – this is part of a bigger conversation of the how to precipitate ‘interaction’. The key to all methods of facilitation is about providing value to your target market, and this is especially true for social media. In order to engage the largest portion of your audience possible, you must offer something of value that grabs the attention of users of social media that are already saturated with different messages and requests. Like all forms of marketing, social media requires planning and investment (be it intellectual or financial) to yield results.

Comment on Capitalising on Facebook Word-of-Mouth by Arthur K

Arthur K — Tue, 15 Feb 2011 00:48:56 +0000

The power of Facebook is somoething we have never seen before. The truth is that it isn’t just about Facebook, it is about the social network and how a business can interact with it. Our customers are using Facebook and twitter etc but will they interact with us this way. Do they want us in their personal lives. How do you get them to begin interacting with you this way. This is the challenge for the corporate today.

Comment on Sencha’s Mobile Application Development Framework by David Kaneda

David Kaneda — Thu, 02 Dec 2010 00:33:04 +0000

Glad you guys are checking out the framework — I love the Lonely Planet design and would _love_ to see your take on theming some Sencha Touch apps

Best-

Comment on Eight Sites, Two Languages, Three Domains…and Zend Routing by Jude Aakjaer

Jude Aakjaer — Tue, 30 Nov 2010 04:03:48 +0000

I’d be interested to know what solution you came up with!

Comment on Mobile Application Development– Apple Moves the App Goalposts by Jesse Freeman

Jesse Freeman — Mon, 08 Nov 2010 02:08:10 +0000

Glad to see someone getting use out of my BitmapScroller. Can’t wait to see what you guys do with it. I never thought of running it on an iPhone but after seeing your video I may have to pick up a iPhone 4g and do some more testing.

Comment on Digital Strategy – Meet Your Customers Where They Are, Not Just Where You Are by Natalie Milnes

Natalie Milnes — Tue, 14 Sep 2010 01:54:37 +0000

Garett, I totally agree. At the end of the day, in digital, brands must be more than an emotional connection – they must be relevant and useful for consumers wherever and whenever they are interacting with the brand. I was interested to read your article about Designing for Multiple Platforms – ensuring a ‘pervasive customer experience’ is critical to success for clients in digital. Thanks for the article swap!

Comment on Digital Strategy – Meet Your Customers Where They Are, Not Just Where You Are by Garett Bugda

Garett Bugda — Fri, 10 Sep 2010 15:04:44 +0000

Great article. I would like to add that joining the conversation is also more than creating communities or participating, it’s about going out and finding where your consumers are congregating and truly understanding how they ingest the content they are hungry for and serving up brand value for them while they are there.

Whether it be a community, a niche blog, an application, game or digital installation (where they congregate in the real world), our brand’s consumers are people like us. We don’t operate in a one-stop-shop for our interests – why would we expect them to?

I wrote a little about this on our blog a bit ago, you might find it interesting: http://anidea.com/strategy/designing-for-multiple-platforms/

Thanks again.

Comment on CMS Development – Magento and eCommerce by James Turle

James Turle — Wed, 18 Aug 2010 01:41:54 +0000

Hey Aonghus (How are ya…?)

For your first Magento skinning experience, double your budget and expect pain… or hire a professional (IE ). You can’t really get away with good design, HTML and CSS skills. You also need a solid understanding of OOD, XML, Zend Framework, Magento and a astrophysics degree. Once you’ve launched a couple of sites though, you can start to see that there are real benefits to the Magento skinning setup. You can always just purchase and hack at a existing template though. I don’t think our design team would allow that option, thankfully.

Comment on CMS Development – Magento and eCommerce by James Turle

James Turle — Wed, 18 Aug 2010 01:23:20 +0000

Unfortunately you're right Craig, Magento can perform poorly. However, I'd still choose a stable, well supported, feature-rich platform over a skinny alternative that will inevitably require hacks or upgrades - especially given processing power and memory is so affordable these days. If you/your client are after an "enterprise grade" solution, Zend Server will surely help with the bloat. Zend Server's full page caching (as opposed to Zend Framework/Magento full page caching) is a godsend. You can set up URLs that are cached and served without even hitting the PHP Stack - effectively a built-in reverse proxy. I haven't tried this with Magento yet, but they are in cahoots, so I'd hope the Magento session management supports this feature. For the "less enterprise" solution, we've had great results using XCache. I'd like to paste in a impressive chart of CPU levels halving, but that wasn't really the case; the sites in question are noticeably more responsive though, and no more 3am SMS alerts. You could also look for Magento optimised hosting partners and make it their problem. As for enterprise vs community edition, I assume the enterprise version would have even more bloat given the extra feature set. Also, it would be pretty cruel if Magento only optimised the enterprise version. A couple of tips from my experience: - Make sure your servers have multi-core CPUs - Set all Index Management to Manual Update, not Update On Save - Convince yourself you can't live without Zend Server.