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	<title>Comments for IE Agency</title>
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	<link>http://ie.com.au</link>
	<description>We’re a Melbourne-based full-service digital agency delivering end-to-end solutions across all digital disciplines</description>
	<lastBuildDate>Wed, 18 Aug 2010 01:41:54 +0000</lastBuildDate>
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		<title>Comment on CMS Development &#8211; Magento and eCommerce by James Turle</title>
		<link>http://ie.com.au/articles/magento-and-ecommerce-cms-development/comment-page-1#comment-33</link>
		<dc:creator>James Turle</dc:creator>
		<pubDate>Wed, 18 Aug 2010 01:41:54 +0000</pubDate>
		<guid isPermaLink="false">http://ie.com.au/?post_type=articles&#038;p=533#comment-33</guid>
		<description>Hey Aonghus (How are ya...?)

For your first Magento skinning experience, double your budget and expect pain... or hire a professional (&lt;a href=&quot;http://ie.com.au/&quot; rel=&quot;nofollow&quot;&gt;IE&lt;/a&gt; ;) ).  You can&#039;t really get away with good design, HTML and CSS skills.  You also need a solid understanding of OOD, XML, Zend Framework, Magento and a astrophysics degree.  Once you&#039;ve launched a couple of sites though, you can start to see that there are real benefits to the Magento skinning setup.  You can always just &lt;a href=&quot;http://www.smashingmagazine.com/2009/05/05/25-magento-templates-for-your-e-commerce-business/&quot; rel=&quot;nofollow&quot;&gt;purchase and hack at a existing template though&lt;/a&gt;.  I don&#039;t think our design team would allow that option, thankfully.</description>
		<content:encoded><![CDATA[<p>Hey Aonghus (How are ya&#8230;?)</p>
<p>For your first Magento skinning experience, double your budget and expect pain&#8230; or hire a professional (<a href="http://ie.com.au/" rel="nofollow">IE</a> <img src='http://ie.com.au/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  ).  You can&#8217;t really get away with good design, HTML and CSS skills.  You also need a solid understanding of OOD, XML, Zend Framework, Magento and a astrophysics degree.  Once you&#8217;ve launched a couple of sites though, you can start to see that there are real benefits to the Magento skinning setup.  You can always just <a href="http://www.smashingmagazine.com/2009/05/05/25-magento-templates-for-your-e-commerce-business/" rel="nofollow">purchase and hack at a existing template though</a>.  I don&#8217;t think our design team would allow that option, thankfully.</p>
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		<title>Comment on CMS Development &#8211; Magento and eCommerce by James Turle</title>
		<link>http://ie.com.au/articles/magento-and-ecommerce-cms-development/comment-page-1#comment-32</link>
		<dc:creator>James Turle</dc:creator>
		<pubDate>Wed, 18 Aug 2010 01:23:20 +0000</pubDate>
		<guid isPermaLink="false">http://ie.com.au/?post_type=articles&#038;p=533#comment-32</guid>
		<description>Unfortunately you&#039;re right Craig, Magento can perform poorly. However, I&#039;d still choose a stable, well supported, feature-rich platform over a skinny alternative that will inevitably require hacks or upgrades - especially given processing power and memory is so affordable these days.

If you/your client are after an &quot;enterprise grade&quot; solution, &lt;a href=&quot;http://www.zend.com/products/server/&quot; rel=&quot;nofollow&quot;&gt;Zend Server&lt;/a&gt; will surely help with the bloat. Zend Server&#039;s full page caching (as opposed to Zend Framework/Magento full page caching) is a godsend. You can set up URLs that are cached and served without even hitting the PHP Stack - effectively a built-in reverse proxy. I haven&#039;t tried this with Magento yet, &lt;a href=&quot;http://www.magentocommerce.com/product/magento-zend&quot; rel=&quot;nofollow&quot;&gt;but they are in cahoots&lt;/a&gt;, so I&#039;d hope the Magento session management supports this feature.

For the &quot;less enterprise&quot; solution, we&#039;ve had great results using XCache.  I&#039;d like to paste in a impressive chart of CPU levels halving, but that wasn&#039;t really the case; the sites in question are noticeably more responsive though, and no more 3am SMS alerts.

You could also look for &lt;a href=&quot;http://www.magentocommerce.com/partners/find/hosting-partners/&quot; rel=&quot;nofollow&quot;&gt;Magento optimised hosting partners&lt;/a&gt; and make it their problem.

As for enterprise vs community edition, I assume the enterprise version would have even more bloat given the extra feature set.  Also, it would be pretty cruel if Magento only optimised the enterprise version.

A couple of tips from my experience:
- Make sure your servers have multi-core CPUs
- Set all Index Management to Manual Update, not Update On Save
- Convince yourself you can&#039;t live without Zend Server.</description>
		<content:encoded><![CDATA[<p>Unfortunately you&#8217;re right Craig, Magento can perform poorly. However, I&#8217;d still choose a stable, well supported, feature-rich platform over a skinny alternative that will inevitably require hacks or upgrades &#8211; especially given processing power and memory is so affordable these days.</p>
<p>If you/your client are after an &#8220;enterprise grade&#8221; solution, <a href="http://www.zend.com/products/server/" rel="nofollow">Zend Server</a> will surely help with the bloat. Zend Server&#8217;s full page caching (as opposed to Zend Framework/Magento full page caching) is a godsend. You can set up URLs that are cached and served without even hitting the PHP Stack &#8211; effectively a built-in reverse proxy. I haven&#8217;t tried this with Magento yet, <a href="http://www.magentocommerce.com/product/magento-zend" rel="nofollow">but they are in cahoots</a>, so I&#8217;d hope the Magento session management supports this feature.</p>
<p>For the &#8220;less enterprise&#8221; solution, we&#8217;ve had great results using XCache.  I&#8217;d like to paste in a impressive chart of CPU levels halving, but that wasn&#8217;t really the case; the sites in question are noticeably more responsive though, and no more 3am SMS alerts.</p>
<p>You could also look for <a href="http://www.magentocommerce.com/partners/find/hosting-partners/" rel="nofollow">Magento optimised hosting partners</a> and make it their problem.</p>
<p>As for enterprise vs community edition, I assume the enterprise version would have even more bloat given the extra feature set.  Also, it would be pretty cruel if Magento only optimised the enterprise version.</p>
<p>A couple of tips from my experience:<br />
- Make sure your servers have multi-core CPUs<br />
- Set all Index Management to Manual Update, not Update On Save<br />
- Convince yourself you can&#8217;t live without Zend Server.</p>
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		<title>Comment on CMS Development &#8211; Magento and eCommerce by Aonghus</title>
		<link>http://ie.com.au/articles/magento-and-ecommerce-cms-development/comment-page-1#comment-31</link>
		<dc:creator>Aonghus</dc:creator>
		<pubDate>Tue, 17 Aug 2010 08:15:04 +0000</pubDate>
		<guid isPermaLink="false">http://ie.com.au/?post_type=articles&#038;p=533#comment-31</guid>
		<description>Good read Jimmy, from a front end dev point of view what&#039;s it like to skin? For less complex (or smaller budget options) there&#039;s also the wordpress e-commerce plugin - http://www.instinct.co.nz/e-commerce/</description>
		<content:encoded><![CDATA[<p>Good read Jimmy, from a front end dev point of view what&#8217;s it like to skin? For less complex (or smaller budget options) there&#8217;s also the wordpress e-commerce plugin &#8211; <a href="http://www.instinct.co.nz/e-commerce/" rel="nofollow">http://www.instinct.co.nz/e-commerce/</a></p>
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		<title>Comment on CMS Development &#8211; Magento and eCommerce by Craig Morris</title>
		<link>http://ie.com.au/articles/magento-and-ecommerce-cms-development/comment-page-1#comment-30</link>
		<dc:creator>Craig Morris</dc:creator>
		<pubDate>Tue, 17 Aug 2010 06:43:04 +0000</pubDate>
		<guid isPermaLink="false">http://ie.com.au/?post_type=articles&#038;p=533#comment-30</guid>
		<description>I agree Magento is an awesome platform, however all those features tend to give the software a lot of bloat. Even with full page caching and separating the database / web server layers it still performs terribly under heavy load.

This issue seems to be well known in the community as well.. Do you know if there is any difference between the community and enterprise edition in this regard? Any tips on Magento configuration?</description>
		<content:encoded><![CDATA[<p>I agree Magento is an awesome platform, however all those features tend to give the software a lot of bloat. Even with full page caching and separating the database / web server layers it still performs terribly under heavy load.</p>
<p>This issue seems to be well known in the community as well.. Do you know if there is any difference between the community and enterprise edition in this regard? Any tips on Magento configuration?</p>
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		<title>Comment on Digital Strategy – Meet Your Customers Where They Are, Not Just Where You Are by Prepaid Plans</title>
		<link>http://ie.com.au/articles/digital-strategy-meet-your-customers/comment-page-1#comment-29</link>
		<dc:creator>Prepaid Plans</dc:creator>
		<pubDate>Mon, 09 Aug 2010 06:50:40 +0000</pubDate>
		<guid isPermaLink="false">http://ie.com.au/?post_type=articles&#038;p=513#comment-29</guid>
		<description>985000 followers that is extraordinary. You are absolutely right about the digital strategy becoming the centre piece rather than any individual tool, ie website.

From my opinion, you don&#039;t necessarily need a formal document detailing what you are going to do on twitter. Sometimes this is what holds companies back. I suggest get on board and just start following people and then join the conversation. Its really not that hard.</description>
		<content:encoded><![CDATA[<p>985000 followers that is extraordinary. You are absolutely right about the digital strategy becoming the centre piece rather than any individual tool, ie website.</p>
<p>From my opinion, you don&#8217;t necessarily need a formal document detailing what you are going to do on twitter. Sometimes this is what holds companies back. I suggest get on board and just start following people and then join the conversation. Its really not that hard.</p>
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		<title>Comment on Maxxia Online by Prepaid Plans</title>
		<link>http://ie.com.au/our-work/maxxia-online/comment-page-1#comment-27</link>
		<dc:creator>Prepaid Plans</dc:creator>
		<pubDate>Mon, 09 Aug 2010 00:22:18 +0000</pubDate>
		<guid isPermaLink="false">http://stage.ie.dev/?post_type=case_study&#038;p=228#comment-27</guid>
		<description>This is a nice looking and clean &#039;financial services&quot; site. Significant improvement to what they had before.</description>
		<content:encoded><![CDATA[<p>This is a nice looking and clean &#8216;financial services&#8221; site. Significant improvement to what they had before.</p>
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		<title>Comment on Social Media Strategy &#8211; What Does Successful Social Media Look Like? by Prepaid Plans</title>
		<link>http://ie.com.au/social-media/what-does-successful-social-media-look-like/comment-page-1#comment-24</link>
		<dc:creator>Prepaid Plans</dc:creator>
		<pubDate>Fri, 06 Aug 2010 07:03:23 +0000</pubDate>
		<guid isPermaLink="false">http://ie.com.au/?p=502#comment-24</guid>
		<description>There are tools out there like hootsuite which will integrate into google analytics to give you some sense of traffic response to your activity. The challenge is having marketing managers that just don&#039;t quite get it at the moment.</description>
		<content:encoded><![CDATA[<p>There are tools out there like hootsuite which will integrate into google analytics to give you some sense of traffic response to your activity. The challenge is having marketing managers that just don&#8217;t quite get it at the moment.</p>
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		<title>Comment on Research, Narrow, Buy, Use by Dean Flynn</title>
		<link>http://ie.com.au/online-retail/research-narrow-buy-use/comment-page-1#comment-18</link>
		<dc:creator>Dean Flynn</dc:creator>
		<pubDate>Thu, 22 Jul 2010 04:47:29 +0000</pubDate>
		<guid isPermaLink="false">http://stage.ie.dev/?p=134#comment-18</guid>
		<description>Hi Kerri and absolutely, it is intelligent tools like this that add value for the customer and mean we are willing to be marketed to. People don&#039;t mind being marketed to if the content is relevant to their needs. Insight into customer behaviour and interests gathered from their interaction on our online retail websites provides us with the ability to tailor messages to add the most value. All of which leads to happier customers, increased brand loyalty and more purchases.</description>
		<content:encoded><![CDATA[<p>Hi Kerri and absolutely, it is intelligent tools like this that add value for the customer and mean we are willing to be marketed to. People don&#8217;t mind being marketed to if the content is relevant to their needs. Insight into customer behaviour and interests gathered from their interaction on our online retail websites provides us with the ability to tailor messages to add the most value. All of which leads to happier customers, increased brand loyalty and more purchases.</p>
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		<title>Comment on Research, Narrow, Buy, Use by Kerri B</title>
		<link>http://ie.com.au/online-retail/research-narrow-buy-use/comment-page-1#comment-16</link>
		<dc:creator>Kerri B</dc:creator>
		<pubDate>Wed, 21 Jul 2010 23:21:57 +0000</pubDate>
		<guid isPermaLink="false">http://stage.ie.dev/?p=134#comment-16</guid>
		<description>Amazons recommendation engine is example of how as consumers we are willing to accept suggestion marketing provided it is relevant and considered.</description>
		<content:encoded><![CDATA[<p>Amazons recommendation engine is example of how as consumers we are willing to accept suggestion marketing provided it is relevant and considered.</p>
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		<title>Comment on Luxury Brands Push the Digital Retail Experience by Alex</title>
		<link>http://ie.com.au/online-retail/luxury-brands-push-the-digital-retail-experience/comment-page-1#comment-13</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Wed, 21 Jul 2010 10:30:39 +0000</pubDate>
		<guid isPermaLink="false">http://ie.com.au/?p=407#comment-13</guid>
		<description>Beautiful web site, but not for Australian internet connection
Takes ages to load.
Maybe when we have NBN </description>
		<content:encoded><![CDATA[<p>Beautiful web site, but not for Australian internet connection<br />
Takes ages to load.<br />
Maybe when we have NBN</p>
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