Choosing the right eCommerce CMS development platform isn’t as easy as asking ‘What’s the best program?’ because what’s best for one business can have little to do with what’s best for another. When we look at Magento, however, we see not only an eCommerce CMS development platform that offers a lot of what businesses need out-of-the-box, but also has a large community of developers constantly refining its functionality.
Implementing an eCommerce CMS, Magento or otherwise, is no small feat. Careful attention must be paid to why one particular CMS is being chosen over another and that the basics of eCommerce CMS implementation, such as content definitions, technical and human resource capabilities and future developments, have been defined.
Our work with Magento has revealed an eCommerce CMS with extensive out-of-the-box capabilities to suit a wide range of businesses and applications. This includes management of gift cards, vouchers, store credit, packing slips and customisable filters for the drill-down search feature all good eCommerce websites require. It also deftly handles PayPal, Google Checkout and Global Tax Management, while the enterprise-level support adds another service layer for both customers and developers.
Beyond the excellent shopping cart functions, Magento also offers subscriber and CRM email functionality together with high levels of integrated data encryption and other security measures.
eCommerce CMS development almost always requires customisation. With Magento, however, the large and active community of developers have already created, and made available, almost any additional feature you can imagine. With the price of these additions ranging from free to just a few dollars, the Magento eCommerce CMS is a very attractive and well-supported development option. When a problem does arise, and it’s rare that one won’t at some point, the Zend Framework at Magento’s core makes finding and correcting code issues easy.
Magento is a terrific CMS option, both in terms of standard functionality and sourcing additional features, and should be considered as a potential solution by any business seeking a world-class CMS.