Movember.com serves as the central hub of communications and management of Movember, the cultural phenomenon that’s bringing worldwide awareness to Men’s Health and the Mo. IE has worked with the Movember Foundation for the last three years to build this truly ambitious web project that includes multiple international e-commerce gateways (over $40 million in sponsorship [...]
Archive for the ‘Social Networking’ Category
Sustainability Victoria - YouTube Channel
Posted on May 1st, 2009 by Lauren Demarte
In August 2008, Sustainability Victoria soft launched Resource Smart, its consumer facing website. The hard launch is scheduled for the end of April 2009. The primary objective for this project is to offer Victorians practical ways to reduce their impact on climate change. A number of updates have been rolled out on the ResourceSmart site [...]
Slurpee Brain Freeze
Posted on April 20th, 2009 by Rhys Hayes
7-Eleven ‘Slurpee’ is an infamous brand within Australian youth culture. Lending itself to a lot of fun, it was great that the 7-Eleven Marketing Team, back in 2004 had the courage to invest in an open brief, that centered around creativity and innovation. We created the first Australian ‘live time’ game online, via an on-pack [...]
