IE were approached to develop the digital strategy for the Berri ‘Taste of Fame’ promotion, which would provide the entry mechanics to the promotion. Further to this, it was essential we created a deeper level of engagement for entrants, ultimately leading to repeat purchase via the unique on pack code. In line with the concept [...]
Archive for the ‘Promos’ Category
Sony Ericsson - Money to Burn
Posted on May 1st, 2009 by Rhys Hayes
In 2005 we approached Sony Ericsson with a proposal that centered on am intranet solution to their massive volume of internal (Telco sales staff) and external (Telco customers) loyalty and promotion campaigns. Telco sales staff incentive programs were high on their radar, in the interest of moving not only Sony Ericsson mobile hand sets, but [...]
