Archive for the ‘Experiential’ Category

Adobe Refresh 2010

Posted on March 9th, 2010 by andrewhunting

IE Designer Tom Holt reviews Adobe’s latest developments.

Last week the annual Adobe Refresh Roadshow rolled into town, with 2010’s edition touted as a “Dynamic live presentation that will refresh your understanding of the most recent initiatives in the areas of content creation, collaboration and distribution”.
Adobe takes this event across Australia [...]

Movember

Posted on May 1st, 2009 by Kylie Ridler-Dutton

Movember.com serves as the central hub of communications and management of Movember, the cultural phenomenon that’s bringing worldwide awareness to Men’s Health and the Mo. IE has worked with the Movember Foundation for the last three years to build this truly ambitious web project that includes multiple international e-commerce gateways (over $40 million in sponsorship [...]

Berri - Taste of Fame

Posted on May 1st, 2009 by Rhys Hayes

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IE were approached to develop the digital strategy for the Berri ‘Taste of Fame’ promotion, which would provide the entry mechanics to the promotion. Further to this, it was essential we created a deeper level of engagement for entrants, ultimately leading to repeat purchase via the unique on pack code. In line with the concept [...]

Slurpee Brain Freeze

Posted on April 20th, 2009 by Rhys Hayes

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7-Eleven ‘Slurpee’ is an infamous brand within Australian youth culture. Lending itself to a lot of fun, it was great that the 7-Eleven Marketing Team, back in 2004 had the courage to invest in an open brief, that centered around creativity and innovation. We created the first Australian ‘live time’ game online, via an on-pack [...]

Dine

Posted on April 20th, 2009 by Kylie Ridler-Dutton

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Dine wanted to differentiate itself from other pet food websites by demonstrating an inside knowledge on cat behaviour and habits. Insight for the website: What do cats do when you’re not at home? The site was designed and built using 3D models of a fictional lounge and kitchen. The user is taken on a journey [...]