Movember.com serves as the central hub of communications and management of Movember, the cultural phenomenon that’s bringing worldwide awareness to Men’s Health and the Mo. IE has worked with the Movember Foundation for the last three years to build this truly ambitious web project that includes multiple international e-commerce gateways (over $40 million in sponsorship [...]
Archive for the ‘Applications’ Category
Sony Ericsson - Money to Burn
Posted on May 1st, 2009 by Rhys Hayes
In 2005 we approached Sony Ericsson with a proposal that centered on am intranet solution to their massive volume of internal (Telco sales staff) and external (Telco customers) loyalty and promotion campaigns. Telco sales staff incentive programs were high on their radar, in the interest of moving not only Sony Ericsson mobile hand sets, but [...]
Snooze
Posted on April 20th, 2009 by Kylie Ridler-Dutton
Snooze needed a website that would support their market positioning, to ‘own’ sleep. In essence they want to be the brand that people turn to for anything sleep related, be it advice, information, help or products to solve sleep problems. This strategy would differentiate them in the category from selling beds to rather selling sleep [...]
