A successful Marketing Manager is one who increases sales, right? So how can a Marketing Manager who’s doing just that hold back the development of a digital strategy? IE’s Managing Director Rhys Hayes explains.
‘Research has shown that Marketing Managers have a tenure in any one [...]
Archive for the ‘We've Delivered’ Category
How a successful Marketing Manager today can hinder your digital presence tomorrow
Posted on March 10th, 2010 by andrewhunting
Adobe Refresh 2010
Posted on March 9th, 2010 by andrewhunting
IE Designer Tom Holt reviews Adobe’s latest developments.
Last week the annual Adobe Refresh Roadshow rolled into town, with 2010’s edition touted as a “Dynamic live presentation that will refresh your understanding of the most recent initiatives in the areas of content creation, collaboration and distribution”.
Adobe takes this event across Australia [...]
Berri - Taste of Fame
Posted on May 1st, 2009 by Rhys Hayes
Consumer Promotion, Experiential
IE were approached to develop the digital strategy for the Berri ‘Taste of Fame’ promotion, which would provide the entry mechanics to the promotion. Further to this, it was essential we created a deeper level of engagement for entrants, ultimately leading to repeat purchase via the unique on pack code. In line with the concept [...]
Sony Ericsson - Money to Burn
Posted on May 1st, 2009 by Rhys Hayes
In 2005 we approached Sony Ericsson with a proposal that centered on am intranet solution to their massive volume of internal (Telco sales staff) and external (Telco customers) loyalty and promotion campaigns. Telco sales staff incentive programs were high on their radar, in the interest of moving not only Sony Ericsson mobile hand sets, but [...]
