Archive for the ‘Digital Planning’ Category

How a successful Marketing Manager today can hinder your digital presence tomorrow

Posted on March 10th, 2010 by andrewhunting

A successful Marketing Manager is one who increases sales, right? So how can a Marketing Manager who’s doing just that hold back the development of a digital strategy? IE’s Managing Director Rhys Hayes explains.
‘Research has shown that Marketing Managers have a tenure in any one [...]

Top 10 ways to engage an audience through social media

Posted on October 3rd, 2009 by Richard Taylor

An opportunity to improve your brand’s standing with consumers by 30 per cent seems too good an opportunity to pass up – it is – but to engage in social media in a way that will achieve these results requires thought and planning.

Categorising The Internet

Posted on May 22nd, 2009 by Anna Yuan

, ,

This post came about as we were trying to find a way to look at the Internet so that we could explain to clients how to use it. The first approach was an attempt to categorise - to bundle sites into discrete groups, like “Social Networking” or “Photo Sharing”.  Its no small challenge but I [...]