Archive for the ‘Creative’ Category

Reality, but not as we know it

Posted on September 7th, 2009 by Richard Taylor

Augmented Reality has the potential to transform the digital landscape, merging online and offline in many creative ways. It is among the most interactive digital tools available to marketers, delivering unparalleled experiential engagement.

Internet 101: Social Media Studies

Posted on May 13th, 2009 by Kelvin Koh

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Some would say that this is a subject not worth explaining - being nearly a decade old now (blogs first started gaining popularity in 1999 and one of the first social network sites (Friendster) was founded in 2002). But I find that while some apply the convenient label onto it, very few perhaps understand what it is or what it is about. So here’s the first in a series of the very basics about what social media is. But for today, an introduction…

Web Design Trends

Posted on May 6th, 2009 by Aonghus Davoren

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Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.
John D. Berry
This blog post is a quick look at some of the more recent trends that are appearing in web design. Some of these trends have been around for a number of years while others have emerged in more [...]

Adobe’s Extensible Metadata Platform (XMP)

Posted on April 1st, 2009 by Josh Djuric

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One of the clear messages delivered by adobe’s cs4 suite evangelists is the importance of work flow and getting a result in minimal time.   My reccuring nightmare has always been searching for a single image file amongst a sea of unorganised, unmaintained image files with no particular naming convention or in any particular folder [...]