Posts by Justin Wilden

9th November 2010

Digital Strategy: Would you pay $2 per hour to use Photoshop (or Excel) as a Web App?

Soon we will be able to rent Web Apps for an hour, a day or a week. Imagine the scenario where you only require Photoshop for an afternoon – that will be $7.99, or for the entire day $19.99, and for a five-day week set aside $70.00. Once the Web App is on your desktop [...]


21st July 2010

Online Retail: Luxury Brands Push the Digital Retail Experience

The Art of the Trench video from Burberry highlights just how deep retailers should be prepared to dive in order to create a digital platform that delivers compelling customer experiences. While many luxury brands prophesise on the future of retail, Burberry has realised inventive concepts, such as instant e-commerce while watching the model walk down [...]


9th July 2010

User Experience Design: Make Content the Glue That Binds

When talking about and designing user experiences, the focus is often on functionality – what can and should be done based on research and customer insight, how best to achieve these desired outcomes and where it should live in your digital asset or across your channels. All of this is important, but never forget that [...]