30th August 2010
The future of online retail may not be online retail at all – it might just be the social media or even geo-social layers that add the most value to the user experience. When the team at Converse Australia launched their Facebook page in March 2010, the intention was to create a platform to speak directly [...]
8th July 2010
I recently saw an infographic on how mobile phones are changing social media showing that people are, not surprisingly, accessing social media more frequently from their mobile phone.
8th July 2010
Research, narrow, buy, use. That’s what consumers do. I do it, you do it and your customers definitely do it. Whether they do this in the online or “real” world, this same pattern is followed, particularly for purchases of higher value. Half of all Australian consumers conduct their research online, with 25% nominating online as [...]
Sign-up here for regular updates full of news, views and the latest in digital.
