Posts by Anna Yuan

29th September 2010

Online Retail: Customer Purchasing Behaviour – Understand and Enable

Having an online retail presence is not just a matter of making products available online; it’s about understanding customer purchasing behaviour and providing everything they need to make an informed and efficient purchasing decision. The real goal is to build an amazing customer experience, not just an online retail store. Human behaviour in relation to purchasing [...]


5th August 2010

User Experience Design – How’s Your Form?

Let’s be clear – forms will never be held up as one of the sexier design elements of a website, and no customer will recommend a site based on the brilliant forms you can fill out there. They are critical, however, to great user experience design and can also be an opportunity to begin a [...]