Posts by Andrew Hunting

68% of social marketers find it difficult to compare the results of social media marketing campaigns, and it’s not hard to see why. How do you measure a brand’s strength in people’s minds? If social media is a conversation, how do you measure the value of that conversation? A great conversation may lead to a [...]

Are you looking for a role that combines your exceptional project management skills with your knowledge of digital media? Then read on… The Senior Producer is responsible for the overall management of a client’s program of work, and in particular will: Be the primary client contact as well as the IE team leader, which requires [...]

IE’s Solutions Director Justin Wilden will be taking part in the panel discussion Reinventing Retail – Beyond Bricks and Mortar at Victoria’s design festival State of Design in July, 2010. In Australia traditional retail models are limiting – with small stores seeking exclusivity agreements offering designers less exposure and risky return. Alternative platforms, such as global [...]

IE is pleased to announce that Justin Wilden has joined their management team in the newly created role of Solutions Director. With over 12 year’s experience, Justin is an online specialist in digital concept and user experience design (UXD). His passion is creating innovative and compelling user-centred solutions, particularly on projects with an entrepreneurial component. [...]

Lonely Planet collaborates with IE to design one of the world’s first iPad travel applications. Lonely Planet leads the field in travel publishing, providing thoroughly researched content and timely inspiration to travel-hungry readers worldwide. In March 2010, Lonely Planet chose to collaborate with IE’s design team to bring the book, 1000 Ultimate Experiences, to the Apple [...]

IE’s Program Director Dean Flynn was recently interviewed by Sam Barnes on his blog on web project management. To see what he has to say about the life of a project manager read more here.

A successful Marketing Manager is one who increases sales, right? So how can a Marketing Manager who’s doing just that hold back the development of a digital strategy? IE’s Managing Director Rhys Hayes explains. ‘Research has shown that Marketing Managers have a tenure in any one position of around 18 months to 2 years. There [...]

IE Designer Tom Holt reviews Adobe’s latest developments. Last week the annual Adobe Refresh Roadshow rolled into town, with 2010’s edition touted as a “Dynamic live presentation that will refresh your understanding of the most recent initiatives in the areas of content creation, collaboration and distribution”. Adobe takes this event across Australia and New Zealand annually, hoping to [...]

Rhys Hayes, Managing Director of IE, will present on the panel “Evaluating e-Commerce Models” at the 2010 ADtech Conference. ADtech is the leading event for the digital marketing and advertising community in Australia and New Zealand. ADtech Sydney 16 -17 March 2010 www.ad-tech.com

Rhys Hayes, Managing Director of IE will present along side Adam Garone, Co-Founder and CEO of Movember at the Digital Marketing and Media Summit 2009 in Melbourne on the November 16 , 2009. This summit will look at engaging digital strategy. Topics will include: The new rules of engagement; building your own digital media network; [...]