Posts by Andrew Hunting

Check out the video – it says all…

Who hasn’t been the subject of an April Fools’ Day joke?  It has been 15 years since fast food chain Taco Bell caused a stir among the media and the general public by announcing that it had purchased the Liberty Bell, redubbing it the Taco Liberty Bell.  Taking that lighthearted approach to a global level, [...]

IE’s Managing Director Rhys Hayes recently spoke at Ad:Tech Melbourne with Movember‘s CTO, David Smith, and a range of other panelists, on the subject of what digital marketers can learn from the Not-For-Profit sector. Mumbrella’s Deputy Editor Robin Hicks spoke with both Rhys and David at Ad:Tech, view the interview here.

We’re delighted that our collaboration with Lonely Planet to turn their 1000 Ultimate Experiences book into an iPad app has been nominated for an AIMIA award in the Best Tourism or Travel category. The AIMIA Awards are the longest running and most prestigious awards in the Australian Interactive Media Industry. Entries are judged by a [...]

As 2010 draws to a close it’s worth looking back at some of the bigger developments in mobile devices. In terms of hardware, the launch of the iPad was the clear highlight, while for developers Sencha’s June release of their new application development framework using HTML5 and Javascript has been one of the more significant [...]

IE would like to congratulate the Melbourne Convention + Visitors Bureau on winning the prestigious RACV 2010 Victorian Tourism Award in the category of Best Meetings and Business Tourism Organisation. This is the second consecutive win for MCVB in this category, acknowledging in part their innovative digital strategy developed in conjunction with IE. As part [...]

68% of social marketers find it difficult to compare the results of social media marketing campaigns, and it’s not hard to see why. How do you measure a brand’s strength in people’s minds? If social media is a conversation, how do you measure the value of that conversation? A great conversation may lead to a [...]

IE’s Solutions Director Justin Wilden will be taking part in the panel discussion Reinventing Retail – Beyond Bricks and Mortar at Victoria’s design festival State of Design in July, 2010. In Australia traditional retail models are limiting – with small stores seeking exclusivity agreements offering designers less exposure and risky return. Alternative platforms, such as global [...]

IE is pleased to announce that Justin Wilden has joined their management team in the newly created role of Solutions Director. With over 12 year’s experience, Justin is an online specialist in digital concept and user experience design (UXD). His passion is creating innovative and compelling user-centred solutions, particularly on projects with an entrepreneurial component. [...]

Lonely Planet collaborates with IE to design one of the world’s first iPad travel applications. Lonely Planet leads the field in travel publishing, providing thoroughly researched content and timely inspiration to travel-hungry readers worldwide. In March 2010, Lonely Planet chose to collaborate with IE’s design team to bring the book, 1000 Ultimate Experiences, to the Apple [...]