Comments on: Digital Strategy – Meet Your Customers Where They Are, Not Just Where You Are

By: Natalie Milnes

Natalie Milnes — Tue, 14 Sep 2010 01:54:37 +0000

Garett, I totally agree. At the end of the day, in digital, brands must be more than an emotional connection – they must be relevant and useful for consumers wherever and whenever they are interacting with the brand. I was interested to read your article about Designing for Multiple Platforms – ensuring a ‘pervasive customer experience’ is critical to success for clients in digital. Thanks for the article swap!

By: Garett Bugda

Garett Bugda — Fri, 10 Sep 2010 15:04:44 +0000

Great article. I would like to add that joining the conversation is also more than creating communities or participating, it’s about going out and finding where your consumers are congregating and truly understanding how they ingest the content they are hungry for and serving up brand value for them while they are there.

Whether it be a community, a niche blog, an application, game or digital installation (where they congregate in the real world), our brand’s consumers are people like us. We don’t operate in a one-stop-shop for our interests – why would we expect them to?

I wrote a little about this on our blog a bit ago, you might find it interesting: http://anidea.com/strategy/designing-for-multiple-platforms/

Thanks again.

By: Prepaid Plans

Prepaid Plans — Mon, 09 Aug 2010 06:50:40 +0000

985000 followers that is extraordinary. You are absolutely right about the digital strategy becoming the centre piece rather than any individual tool, ie website.

From my opinion, you don’t necessarily need a formal document detailing what you are going to do on twitter. Sometimes this is what holds companies back. I suggest get on board and just start following people and then join the conversation. Its really not that hard.