Archive

The Digital Roadmap is both a strategic document and a canvas that helps to visualise the future. It is a distillation of a company’s vision, objectives and strategy. In today’s technology-centric consumer world we find technologies embedded in hundreds of items that we take for granted. From the touch-enabled iPad screen to GPS in cars [...]

A massive shift is happening, and in 2011 we will witness how the Digital–Focused CMO (dCMO) will replace the specialist digital executive fraternity. The dCMOs are leading the charge to draft and own a company’s strategic initiatives in the digital landscape. These digerati have lived with ‘always on’ connectivity everyday and developed their careers within [...]

The digital journey is almost always a complex one, sometimes challenging and often rewarding. No two businesses are exactly the same and the constantly evolving digital landscape can make measuring a great outcome difficult. But some things are universal – like a great customer experience that delivers a real business result. In a communications environment [...]

Soon we will be able to rent Web Apps for an hour, a day or a week. Imagine the scenario where you only require Photoshop for an afternoon – that will be $7.99, or for the entire day $19.99, and for a five-day week set aside $70.00. Once the Web App is on your desktop [...]

The Australian Centre for Retail Studies will soon release their comprehensive quantitative and qualitative report, including online channel marketing, entitled Australian Retail Industry – Adoption Plans for Online Advertising and E-tailing, which will be launched by IE Managing Director Rhys Hayes. Part of this report will look at the need for online integration with backend processes. [...]

The Australian Centre for Retail Studies will soon release their comprehensive quantitative and qualitative online retail report entitled Australian Retail Industry – Adoption Plans for Online Advertising and E-tailing, which will be launched by IE Managing Director Rhys Hayes. This significant report will provide exceptional insight into the state of online retail channel marketing in Australia. [...]

The Australian Interactive Media Industry Association, AIMIA is charged with delivering services and initiatives for their membership, including online retailing in Australia, developing and growing markets for AIMIA’s members both here and abroad and representing their members with government, education, media and business communities. To explore the domestic online retail marketplace, The Australian Centre for Retail Studies [...]

A soon to be released online retail study, prepared by The Australian Centre for Retail Studies in conjunction with AIMIA, indicates that the future is clearly bright for those companies looking to develop their online retail presence in Australia. The current Australian environment is generally underdeveloped, leaving the way open for international suppliers to step in [...]

Building a new online store is an important online channel marketing activity and significant financial undertaking, so it’s important to understand the reasons why a manageable series of changes to upgrade your online store may be preferable to a full rebuild. The Australian Centre for Retail Studies will soon release their comprehensive quantitative and qualitative report [...]

The Art of the Trench video from Burberry highlights just how deep retailers should be prepared to dive in order to create a digital platform that delivers compelling customer experiences. While many luxury brands prophesise on the future of retail, Burberry has realised inventive concepts, such as instant e-commerce while watching the model walk down [...]