12th June 2012 - posted by Simon Carter
After a competitive pitch, IE has been appointed by Tourism Victoria as their Digital Agency of record to provide online technology development and services IE will work with the Tourism Victoria team to develop and extend their digital platform and assets across all channels including web, tablet, and mobile both locally and internationally. The appointment [...]
2nd May 2012 - posted by Simon Carter
IE is excited to announce it has further strengthened its team with the appointment of two seasoned professionals off the back of some recent new business wins. After an extensive search, Berry Driessen has been appointed Director of Client Services. Berry joins after a 3-year stint as CEO at Komosion – a digital agency servicing [...]
31st January 2011 - posted by Simon Carter
Imagine the power of letting potential customers know which of your products their friends have purchased, used and now endorse. This is the power of Facebook’s social graph. Every marketer knows the power of word-of-mouth advertising. In many ways it is the most valuable of all forms of promotion because it has two inherent aspects [...]
15th January 2011 - posted by Simon Carter
For any organisation that’s serious about optimising the performance of its digital assets, a well-defined program of web analytics is critical. However, in order to develop a relevant analytics solution, it’s necessary to first define what ‘success’ is for a given digital asset. Defining success is different for every online entity and comes down to [...]
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