7th December 2010 - posted by Justin Wilden
The digital journey is almost always a complex one, sometimes challenging and often rewarding. No two businesses are exactly the same and the constantly evolving digital landscape can make measuring a great outcome difficult. But some things are universal – like a great customer experience that delivers a real business result. In a communications environment [...]
5th August 2010
Let’s be clear – forms will never be held up as one of the sexier design elements of a website, and no customer will recommend a site based on the brilliant forms you can fill out there. They are critical, however, to great user experience design and can also be an opportunity to begin a [...]
9th July 2010 - posted by Justin Wilden
When talking about and designing user experiences, the focus is often on functionality – what can and should be done based on research and customer insight, how best to achieve these desired outcomes and where it should live in your digital asset or across your channels. All of this is important, but never forget that [...]
24th June 2010 - posted by Justin Wilden
A well-designed user experience is inimitable – it belongs to a company like an asset in a balance sheet and cannot be plagiarised. Today’s digital platform plays a crucial role in delivering a seamless and consistent user experience across multiple channels. But organisations must be prepared to ‘write their future’ in a Customer Experience Strategy, [...]
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