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5th August 2009

IE invited to become a member of the Society of Digital Agencies (SoDA)

Out of thousands of enquirers for SoDA membership, IE were the first Australian digital agency to be invited to become a member. SoDA was formed in March, 2007 by 14 well-respected digital agencies, who enjoyed the immediate value of coming together with so-called competitors and well-respected peers to learn how to better run their businesses.  [...]

Posted in Agency News

22nd May 2009

Categorising The Internet

This post came about as we were trying to find a way to look at the Internet so that we could explain to clients how to use it. The first approach was an attempt to categorise – to bundle sites into discrete groups, like “Social Networking” or “Photo Sharing”.  Its no small challenge but I [...]

Posted in Agency News

13th May 2009

Internet 101: Social Media Studies

Some would say that this is a subject not worth explaining – being nearly a decade old now (blogs first started gaining popularity in 1999 and one of the first social network sites (Friendster) was founded in 2002). But I find that while some apply the convenient label onto it, very few perhaps understand what [...]

Posted in Agency News

2nd April 2009

2008 Recap – Infrastructure Redundancy – a Good Thing ™

Redundancy? No, I’m not talking about effects of the global economical crisis. I’m talking about the fact that Murphy wore one hairy moustache. Building infrastructure for the Movember campaign requires a specific mindset of its systems engineers, and that is that anything can go wrong. The campaign’s design is to continually get people to visit the site, [...]

Posted in Agency News

2nd April 2009

2008 Recap – Infrastructure Redundancy – Brain-splitting fun with DRBD/Heartbeat

File serving In that innocent age of 2007, when it rained more, the economy was great and there was little time to think about high availability of your website, we used an NFS server to store assets or static content, and mounted the share on the application servers as NFS clients. This worked reasonably well, [...]

Posted in Agency News