Archive for ‘May, 2009’

Categorising The Internet

Posted on May 22nd, 2009 by Anna Yuan

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This post came about as we were trying to find a way to look at the Internet so that we could explain to clients how to use it. The first approach was an attempt to categorise - to bundle sites into discrete groups, like “Social Networking” or “Photo Sharing”.  Its no small challenge but I [...]

Internet 101: Social Media Studies

Posted on May 13th, 2009 by Kelvin Koh

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Some would say that this is a subject not worth explaining - being nearly a decade old now (blogs first started gaining popularity in 1999 and one of the first social network sites (Friendster) was founded in 2002). But I find that while some apply the convenient label onto it, very few perhaps understand what it is or what it is about. So here’s the first in a series of the very basics about what social media is. But for today, an introduction…

Web Design Trends

Posted on May 6th, 2009 by Aonghus Davoren

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Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.
John D. Berry
This blog post is a quick look at some of the more recent trends that are appearing in web design. Some of these trends have been around for a number of years while others have emerged in more [...]

Movember

Posted on May 1st, 2009 by Kylie Ridler-Dutton

Movember.com serves as the central hub of communications and management of Movember, the cultural phenomenon that’s bringing worldwide awareness to Men’s Health and the Mo. IE has worked with the Movember Foundation for the last three years to build this truly ambitious web project that includes multiple international e-commerce gateways (over $40 million in sponsorship [...]

Berri - Taste of Fame

Posted on May 1st, 2009 by Rhys Hayes

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IE were approached to develop the digital strategy for the Berri ‘Taste of Fame’ promotion, which would provide the entry mechanics to the promotion. Further to this, it was essential we created a deeper level of engagement for entrants, ultimately leading to repeat purchase via the unique on pack code. In line with the concept [...]

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