7-Eleven ‘Slurpee’ is an infamous brand within Australian youth culture. Lending itself to a lot of fun, it was great that the 7-Eleven Marketing Team, back in 2004 had the courage to invest in an open brief, that centered around creativity and innovation. We created the first Australian ‘live time’ game online, via an on-pack [...]
Archive for ‘April, 2009’
Snooze
Posted on April 20th, 2009 by Kylie Ridler-Dutton
Snooze needed a website that would support their market positioning, to ‘own’ sleep. In essence they want to be the brand that people turn to for anything sleep related, be it advice, information, help or products to solve sleep problems. This strategy would differentiate them in the category from selling beds to rather selling sleep [...]
Dine
Posted on April 20th, 2009 by Kylie Ridler-Dutton
Dine wanted to differentiate itself from other pet food websites by demonstrating an inside knowledge on cat behaviour and habits. Insight for the website: What do cats do when you’re not at home? The site was designed and built using 3D models of a fictional lounge and kitchen. The user is taken on a journey [...]
2008 Recap - Infrastructure Redundancy - Brain-splitting fun with DRBD/Heartbeat
Posted on April 2nd, 2009 by Miguel
File serving
In that innocent age of 2007, when it rained more, the economy was great and there was little time to think about high availability of your website, we used an NFS server to store assets or static content, and mounted the share on the application servers as NFS clients. This worked reasonably well, but [...]
2008 Recap - Infrastructure Redundancy - a Good Thing ™
Posted on April 2nd, 2009 by Miguel
Redundancy? No, I’m not talking about effects of the global economical crisis.
I’m talking about the fact that Murphy wore one hairy moustache.
Building infrastructure for the Movember campaign requires a specific mindset of its systems engineers, and that is that anything can go wrong. The campaign’s design is to continually get people to visit the site, [...]
