The idea of how people currently use data has been a musing of mine for some time now. Data seems to have become the DNA of everything we do, be it from brushing your teeth with a tooth brush which has been designed based on marketing and consumer research data to the more obvious like weather prediction [...]
read more »Categorising The Internet
Posted on May 22nd, 2009 by Anna Yuan
Digital, Living Digital, Planning
This post came about as we were trying to find a way to look at the Internet so that we could explain to clients how to use it. The first approach was an attempt to categorise - to bundle sites into discrete groups, like “Social Networking” or “Photo Sharing”. Its no small challenge but I [...]
read more »Living Digital - How To Dance Digital
Posted on May 7th, 2009 by Pete Gurrie
account planning, customer service, dance, digital media, Digital Planning, lead acquisition, Living Digital, outdoor advertising
The biggest challenge for some more traditional marketers is that digital has so many facets, not that they don’t get it, it just does not seem to fit easily into one bucket.
read more »Web Design Trends
Posted on May 6th, 2009 by Aonghus Davoren
design, drop shadow, letterpress, trends, type, web
Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.
John D. Berry
This blog post is a quick look at some of the more recent trends that are appearing in web design. Some of these trends have been around for a number of years while others have emerged in more [...]
