Top 10 ways to engage an audience through social media

Posted on October 3rd, 2009 by Richard Taylor

An opportunity to improve your brand’s standing with consumers by 30 per cent seems too good an opportunity to pass up – it is – but to engage in social media in a way that will achieve these results requires thought and planning.

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Rhys Hayes to present at the “Digital Marketing and Media Summit 2009”

Posted on September 11th, 2009 by Kylie Ridler-Dutton

Rhys Hayes, Managing Director of IE will present along side Adam Garone, Co-Founder and CEO of Movember at the Digital Marketing and Media Summit 2009 in Melbourne on the November 16 , 2009.
This summit will look at engaging digital strategy. Topics will include: The new rules of engagement; building your own digital media network; social [...]

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Reality, but not as we know it

Posted on September 7th, 2009 by Richard Taylor

Augmented Reality has the potential to transform the digital landscape, merging online and offline in many creative ways. It is among the most interactive digital tools available to marketers, delivering unparalleled experiential engagement.

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Retail Advertising Strategies Online - AIMIA Seminar

Posted on September 1st, 2009 by Kylie Ridler-Dutton

Rhys Hayes to present at the AIMIA seminar “Retail Advertising Strategies Online”
Rhys Hayes, Managing Director of IE will present at the AIMIA seminar “Retail Advertising Strategies Online” on September 23. Rhys will join presenters from Emitch, the Australian Centre for Retail Studies at Monash University, Clive Peeters and CC Media.
The Internet is growing in importance [...]

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Society of Digital Agencies (SoDA) Expands Worldwide with New Digital Agencies

Posted on August 20th, 2009 by Kylie Ridler-Dutton

All Press Releases for August 19, 2009
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The Society of Digital Agencies (SoDA) today announces the global expansion of SoDA with new member agencies in Brazil, Russia, Australia, France and the UK. The current round of organization expansion wasn’t just limited to international firms, with many well-known U.S. [...]

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